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Product Marketing Manager, Global YouTube Core and Artist

Google
11 hours ago
Full-time
On-site
New York City, NY
$141,000 - $205,000 USD yearly

JobsCloseBy Editorial Insights

Google seeks a Product Marketing Manager for YouTube Core and Artist Marketing in New York City, full-time onsite, with at least six years in product marketing or growth and proven cross-functional leadership. You will own end-to-end GTM from positioning and launch to adoption, drive insights from user research and market analysis to inform roadmaps, and collaborate with product, sales, partnerships, marketing, PR, and teams while overseeing external agencies and budgets. The role demands deep ownership during live events, comfort with ambiguity, and the ability to manage multiple projects in a fast, results-driven environment. Tips: showcase measurable outcomes from campaigns, demonstrate collaboration across matrixed teams, highlight AI tool usage, and tailor your resume to YouTube's creator and community mission. US: $141k-205k plus 15% bonus, equity, benefits.


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in product marketing or similar fields (e.g., Growth, GTM).
  • Experience managing cross-functional or cross-team projects.

Preferred qualifications:

  • Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
  • Experience working with a global mindset.
  • Demonstrated success working cross-functionally with product management, sales/partnerships, marketing, PR, and creative teams in matrixed organizations, comprehending the needs of each team and gaining their buy-in to influence decisions and generate growth.
  • Deep product ownership, identifying and resolving bugs, and real time problem solving during live events.
  • Comfortable with ambiguity and developing insights-driven strategy, ideas, and recommendations with varying degrees of information.
  • Ability to work on multiple projects in a fluid, results-oriented, dynamic environment.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

At YouTube, we believe the world is a better place when we listen, share, and build community through our stories. We collaborate to give everyone the power to share their story, explore what they love, and engage with one another in the process. Working at the intersection of technology and creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve problems, and have fun — and we do it all as a team.

In Core and Artist Marketing, our goal is to strengthen our product experiences within the YouTube main app to responsibly grow among key audiences. As a Product Marketing Manager, you will be a marketing guide defining YouTube’s opportunity and positioning across different experiences by delivering insights-based strategies, crafting narratives, shaping product, and activating Go-To-Market. You will act as the link across functions and local, regional, and global teams. You will assist our Cultural Moments team, helping bring the world's biggest moments to life on YouTube.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

  • Develop comprehensive product marketing strategies and execute integrated Go-To-Market (GTM) plans, from positioning to launch to drive awareness and adoption.
  • Drive user research and market analysis to generate insights that shape product roadmaps and inform end-to-end marketing decisions.
  • Navigate stakeholder networks across global and regional teams to ensure a consistent brand and user experience.
  • Communicate strategic plans, campaign results, and key learnings to cross-functional partners and executive leadership.
  • Manage relationships, workflows, and budgets with external creative and research agencies to support key marketing workstreams.