Regional Marketing and Communications Manager – CH/FL

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Avaloq is seeking a seasoned Regional Marketing and Communications Manager for CH/FL to lead field marketing, ABM programs, regional events and high quality client storytelling that drives pipeline in Switzerland and Liechtenstein. You will collaborate with sales, product and global marketing to localize ideas, map priorities to account plans, and responsibly manage the marketing budget while tracking and sharing results. The ideal candidate has a bachelor’s in marketing or related field with 5+ years in B2B or financial services, a strong CH/FL network, and excellent English and German language skills, plus proven event management, content creation and campaign localization. To apply, tailor your resume to CH/FL, quantify impact, highlight regional relationships and success stories, and apply directly, avoiding speculative agency submissions.

Company Description

Founded and headquartered in Switzerland, Avaloq is continuously expanding its global footprint with around 2,500 colleagues in 12 countries, and more than 160 clients in 35 countries. We are an industry-leading provider of wealth management technology and services for financial institutions around the world, including private banks and wealth managers, investment managers, as well as retail and neo banks. Our research led approach and continual innovation is powered by the passion and creativity of our colleagues.
We are always looking for talented people to join us on our mission to orchestrate the financial ecosystem and democratize access to wealth management. Avaloq offers the opportunity to work closely with some of the world’s leading financial institutions as we jointly develop and shape careers. Championing a collaborative, supportive and flexible work environment empowers our colleagues to reach their full potential.

Job Description

We are looking for a seasoned marketing and communications professional to support our growth efforts by deepening client and prospect engagement across the financial services sector in Switzerland and Fürstentum Liechtenstein. You will lead the development and execution of regional events, account‑based marketing (ABM), targeted campaigns, and high‑quality client success storytelling to this dynamic region. You will work closely with sales, product, and global marketing teams to ensure the effective localization of global initiatives - strengthening client engagement and directly contributing to pipeline creation across key client and prospect accounts.

Join our international team of diverse, highly skilled marketers dedicated to promoting Avaloq’s leading wealth‑management technology and services.

Your Key Tasks:

• Develop and implement the CH/FL field marketing strategy in alignment with the regional head, sales leadership, and global marketing
• Build trusted relationships with sales to jointly define priorities, support account plans, and accelerate pipeline growth
• Drive localized marketing impact through targeted field initiatives, including regional events, executive roundtables, partner activities, and client community programs
• Lead end‑to‑end event management (planning, content, logistics, promotion, follow‑up) for owned and sponsored events
• Develop and execute account‑based marketing (ABM) programs, including tailored content, outreach, and experiences for priority accounts
• Produce and curate client success stories, testimonials, and case‑study assets tailored to the CH/FL market
• Adapt and localize global marketing campaigns, assets, and messaging to ensure relevance for regional audiences
• Manage the CH/FL marketing budget and ensure effective allocation of resources across programs
• Track, analyse, and report on campaign and event performance, providing actionable insights to stakeholders

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related with at least 5 years of relevant experience in Marketing and Communications
• Established network within the CH/FL financial ecosystem, including media partners, conference organisers, and industry stakeholders
• Experience in B2B marketing or the financial services sector is a strong advantage
• In-depth understanding of the CH/FL region financial services landscape, with a demonstrated ability to activate marketing initiatives in these markets
• Proven track record in field marketing or regional marketing, including event management, ABM, campaign localization, and content creation
• Exceptional communication, interpersonal, and project management skills with proficiency in English and German is a strong advantage

Additional Information

We realize that managing work life balance is a challenge we all face in our daily lives and in order to support with this we are pleased to offer hybrid and flexible working for most of our Avaloqers to maintain work life balance and still continue our fantastic Avaloq culture in our global offices. 

In Avaloq we are proud to embrace diversity and understand the success of our business is built on the power of different opinions, we are whole heartedly committed to fostering an equal opportunity environment and inclusive culture where you can be your true authentic self. 

We hire, compensate and promote regardless of origin, age, gender identity, sexual orientation or any other fantastic traits that make us all unique, we have done our best to write this advert in an inclusive and neutral way. 

Please be aware that we will not accept speculative CV submissions for any of our roles from recruitment agencies, and any unsolicited candidate submissions will be exempt from any payment expectations.