Retail Media Manager SME

JobsCloseBy Editorial Insights

Retail Media Manager SME at Bertelsmann RTL AdAlliance seeks a strategic operator who will own the development of retail media revenues and act as the external face to clients while coordinating with sales, product, and Ad Ops, onsite in Hamburg, Cologne, or Munich. You’ll monitor and refine products based on market feedback, create and update sales materials, and lead cross functional projects from ideation to delivery across Europe. The right candidate has a marketing or business degree, proven track record monetizing ad products, hands on experience with DSP/SSP or ad servers, strong pricing sense, and project management chops, as well as Excel and PowerPoint prowess, fluent German and English, and a collaborative, independent mindset. To apply, tailor your CV to highlight revenue growth, KPIs, and client pitches, and include concrete examples.

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Your Responsibilities

LOCATION: Germany : Cologne, Hamburg, or Munich.

• You will be responsible for the strategic and operational development of retail media (retailer marketing / trade marketing) revenues both existing revenue and business as well as new business development.
• You will be the face to the client externally and our internal counterpart for sales related questions about our retail media products.
• You will monitor, optimize, and further develop existing products based on continuous market Feedback to internal departments.
• You will be the point of contact for sales and product-related topics and will work as a liaison with sales, product, and Ad Operations departments, as well as technical service providers and marketing partners.
• Creating and updating our sales materials (presentations, pricing documents, informational materials, etc.) as well as present sales pitches to clients is also part of your responsibilities.
• You will be a business developer, and project manager, working in interdisciplinary project teams with direct product relevance.
• Internally, you will act as an operational contact person, strategic advisor, and custodian of our products, while critically examining their performance. You will optimize existing processes, established structures, and procedures.
• You are passionate about innovation, identify and develop business opportunities, and shape the further expansion of the retail / trade marketing business, both across products and countries.
• You will support projects for the development and enhancement of scalable retail / trade media marketing products and services, focusing on tools and processes for digital campaign management, reporting, and sales monitoring.

Your Profile

•  Minimum Graduate degree in Media / Marketing / business related education
• You have solid professional experience in marketing and monetizing advertising products and know which key performance indicators (KPIs) and metrics are important in retailer marketing (e.g., in the FMCG sector, the retail environment, or a media agency).
• You have experience with DSP, SSP, or ad server technologies and ideally have already worked with them.
• You are skilled in project management and possess fundamental competencies in product development and pricing.
• You have excellent knowledge of standard MS Office applications, especially Excel and PowerPoint.
• You impress with a confident and assertive demeanour, combined with outstanding communication skills and like to sell pur products to our clients as well as pitching for new clients.
• You are a team player who strives for continuous improvement with a high level of commitment. You are characterized by your independent and solution-oriented approach.
• Fluent German and English skills (at least C1 level), both written and spoken, complete your profile.

Your Team

Join a very collaborative team where we develop and manage media and tech solutions for small and medium-sized businesses (SMEs) as well as retail media clients (retail / trade marketing). As a team of nine, we act as an interface and driving force, propelling the development and enhancement of various products and markets across Europe.

About us 

At RTL AdAlliance, we create simplicity for advertisers and value for publishers.Our fundamental goal is to unite premium content publishers to facilitate connections between international and local brands and European audiences. With offices in 10 European countries and in the US, we exclusively represent only the best video publishers such as RTL, M6, ITV or Activision Blizzard. As part of RTL Group, we offer our clients the latest exclusive insights, advertising technology and services they need to master the total video space and make the very best of the transition into digital and addressable TV.

Do you find inspiration in the international and entrepreneurial spirit of our company? Do you want to actively navigate the advertising industry changes and be a driving force for innovation? Then we invite you to join us as we shape Europe's leading advertising sales house.

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