Sales and Marketing Manager - International

JobsCloseBy Editorial Insights

Crown Resorts is seeking a Sales and Marketing Manager, International, to lead international gaming marketing from its Barangaroo, NSW site. The role drives revenue growth through targeted marketing, player engagement, loyalty programs, and in-market activation, while reactivating lapsed customers and expanding the database. You will manage cross functional stakeholder relationships, lead business development, monitor financial performance against targets, and ensure compliance with legislation and Crown policies. The ideal candidate has casino or gaming expertise, proven leadership of high performing sales teams, strategic planning, and a track record of growing revenue across domestic and international markets; multilingual skills and postgraduate qualifications are highly regarded. To apply, tailor your CV to quantify impact, highlight international market results, and demonstrate collaboration, analytics, and regulatory acumen; align your narrative with Crown’s growth objectives and commitment to diversity.

Job Description

BETTER BEGINS HERE

Crown Resorts is a great place to visit and an even better place to work — a place where you can play your part in creating joyful experiences for our guests and our people. We value passion, creativity, and an appetite for change — for the better. Here, you’ll be part of the team, empowered to explore more, experience more, and supported to grow and develop.

The Role

We have an opportunity for Sales and Marketing Manager - International to join our gaming marketing team. The role is responsible for establishing and promoting Crown’s gaming offering across international player markets. You will drive revenue growth by developing and executing targeted marketing strategies, fostering player engagement, and building long-term loyalty through in-market activation.

This includes leveraging player insights, reactivating lapsed customers, and expanding the database through strategic outreach. You will also lead business development initiatives and collaborate across teams to ensure alignment with Crown’s broader domestic growth objectives.

You will be responsible for:

• Developing and implementing targeted marketing strategies for the international market.
• Driving revenue growth through player engagement and loyalty programs.
• Building strong relationships with internal stakeholders to deliver strategic outcomes.
• Monitoring financial performance and achieving revenue targets.
• Ensuring compliance with all relevant legislation and Crown policies.
• Driving continuous improvement in processes, policies, and team development.

About You

Casino/gaming experience is essential for this role and the ideal candidate a subject matter expert in gaming. You will be a natural at building relationships and be able to provide detailed analytical insight to the role. Multi-lingual candidates are highly desirable. We are looking for experience across both domestic electronic gaming machines and international gaming markets. 

You will also bring:

• Extensive experience leading and motivating high-performing sales teams.
• Strong decision-making skills and a proven ability to develop strategic plans.
• Expertise in creating sales strategies that maximise revenue and market share.
• Deep understanding of industry trends and competitive landscapes.
• A strong background in business development.
• Tertiary qualifications (postgraduate preferred) and membership in a recognised professional body.

Additional Information

What you can expect from us

On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.

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