Sales Director - DACH

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OpenUp is hiring a Sales Director for the DACH region to own the go-to-market strategy, coach and scale an Account Executive team from 2 to 6, build new partnerships, and close deals hands-on while representing the German market to HQ. You’ll work with BDR, CS and Marketing in a fast growing, mission-driven environment focused on mental wellbeing. Ideal candidates have 3+ years leading B2B SaaS or HR tech sales, a hunter mentality, and a proven track record of building or scaling a market, plus deep knowledge of the German market and a warm leadership style. To apply, tailor your CV with quantified wins, highlight GTM initiatives and cross-functional impact, and apply via our website with a short note about why OpenUp matters to you.

Who we are

At OpenUp, our mission is to make mental well-being accessible to everyone. Following a ‘high tech & high touch’ approach, we support companies, their employees, and their families with proactive and practical mental health services. Through our digital platform, clients can access 1:1 check-ins, online courses, articles, videos, group sessions, mindfulness practices, and a team of committed mental well-being experts. As we believe that mental and physical well-being are deeply connected, we have also added Lifestyle Experts to our offering, focusing on nutrition, exercise, and sleep. We offer a truly holistic approach that helps people take ownership of their health. We’re proud to work with forward-thinking organizations and are committed to raising the bar on accessible care.

OpenUp was ranked in the Top 3 on LinkedIn’s Top Startups list for 2023, 2024 & 2025 and is continuously growing. We are expanding our international teams and we are searching for like-minded talent. We are already serving 2000+ companies (e.g. Rituals, Deloitte, Decathlon, KPMG, and McDonalds), through which 600K+ employees have access to our product.

About the role 

We're building out our presence in the DACH market and are looking for an entrepreneurial, purpose driven Sales Director to lead this market with us.

In this role, you take full ownership of our commercial success in DACH. You coach and develop our Account Executives, shape our go to market strategy, and act as our trusted advisor on the German market for the wider organisation. This is not a "manage and report" role; it's an opportunity to build a market from the ground up and lead from the front, including closing deals yourself.

You'll work closely with our Business Development, Customer Success, and Marketing teams as part of a collaborative, international commercial team.

You will:

• Own the go to market strategy for the DACH region
• Coach, develop, and grow a team of Account Executives (currently scaling from 2 to 6)
• Build and expand the market, including new B2B partnerships
• Act as the internal advisor and voice of the German market for our (Dutch) headquarters
• Take full ownership of the DACH sales function
• Close deals yourself, staying hands on and close to the market

About you

You genuinely enjoy working with people; you're energised by conversations, coaching your team, and building relationships at different levels.

You bring a combination of drive, curiosity, and resilience. You take ownership, learn from setbacks, and continuously look for ways to improve. You're comfortable operating in a fast paced, still to be built environment and enjoy being part of a team that builds together.

Mental well being resonates with you as something that matters and something you want to contribute to.

You have:

• 3+ years of leadership experience in B2B SaaS or tech sales, ideally within HR SaaS
• A genuine hunter mentality and a strong instinct for go to market
• Experience building or scaling a market or sales team from the ground up
• Enthusiasm for staying personally involved in closing deals, not just leading from behind
• Strong knowledge of the German market
• Ambition paired with a warm, human way of leading people

What you can expect 

Joining OpenUp means being part of a fast-growing company that's doing something meaningful. You'll work with a diverse and international team. We like to have fun together with a lot of team building activities like our weekly ‘borrels’ and after work sport classes, the yearly ski-trip and our Padel tournament. Which makes our work fun, challenging and dynamic. Apart from this, we offer: 

• €1500 annual personal development budget
• ClassPass: OpenUp contributes towards your classpass membership 
• Monthly home internet/phone contribution (50EUR)
• Daily healthy and vegetarian lunch at our Amsterdam office.
• Regular office yoga, meditation classes or breathing exercises (at our Amsterdam office)
• Flexible work model (hybrid and options for remote work).
• Monthly drinks and company wide summer fest and other fun activities.
• 27.5 vacation days per year.
• Free and unlimited access for you and your family to all our products, including our psychologists.

Next steps

Inspired to be part of OpenUp? We’d love to hear your story. Apply via our website and we’ll get in touch soon.

If you have questions, please visit our FAQ page or reach out directly.