Toradex logo

Sales Director - Europe

Toradex
Full-time
On-site
Horw, LU

JobsCloseBy Editorial Insights

Toradex is hiring a Sales Director Europe to lead Technical Sales Engineers and Field Application Engineers, drive 25 percent year over year growth in EMEA, and own strategic accounts from Horw, Switzerland with up to 50 percent travel. You will partner with Product, Marketing and Engineering to deliver high value, long-cycle solutions and foster a proactive, consultative sales culture aligned with Toradex core values. Requirements include fluent German and English, 10 plus years of technical sales leadership in EMEA, embedded hardware know-how, and experience with pricing, forecasts and QBRs. To apply, quantify impact in similar roles, highlight DACH success, and show readiness to relocate and travel.

Toradex is a global company strongly focused on engineering & technology. We’re powered by a diverse & uniquely gifted workforce. We pursue the best people to propel our innovative vision of embedded computing and IoT. If you’re interested in being a driving force at an agile technology company, engineering clever computing solutions & helping other companies bring their products to life, we should talk.

Mission

The Sales Director Europe will lead and inspire a team of Technical Sales Engineers (TSEs) and Field Application Engineers (FAEs) to drive exceptional growth for Toradex’s embedded computing solutions across EMEA. With a strong focus on strategic accounts and long sales cycles, you will work closely with Product Management, Marketing, and Engineering to craft and deliver impactful solutions tailored to our customers’ complex needs. Your leadership, commercial acumen, and commitment to excellence will be key to positioning Toradex as a trusted, high-value partner in the embedded industry.

The position is based in Horw, Switzerland (onsite). Travel may account for up to 50% of your activity within the region.

Your Role & Responsibilities:

  • Build a proactive, customer-focused sales team that actively engages clients, anticipates needs, and applies consultative selling to drive value and deepen relationships.
  • Deliver over 25% year-over-year revenue growth in the region through strategic account focus and effective sales execution.
  • Strengthen cross-functional collaboration, increasing efficiency and customer impact through seamless teamwork with internal departments.
  • Secure and grow strategic accounts by personally driving key deals and aligning customer needs with executive leadership and product strategy.
  • Improve agility and problem-solving within the sales organization by fostering a proactive, challenge-embracing mindset.
  • Build a high-performing, growth-driven sales team that embodies the company’s leadership values and consistently exceeds expectations.

Your Profile:

Basic Requirements

  • Fluent in German and English (spoken and written)
  • Minimum 10 years of experience in technical sales leadership roles in the EMEA region
  • Willingness to work full-time from the office in Horw, Switzerland
  • Strong alignment with Toradex’s Core Values
  • Proven high-performance mindset

Leadership

  • Demonstrated success leading technical sales teams (TSEs and FAEs)
  • Experience setting goals, tracking KPIs, and managing performance
  • Skilled in coaching and developing sales professionals with a technical background

Consultative Sales

  • Experience in value-based and consultative sales within a technology context
  • Ability to articulate cost of ownership and long-term value to multiple stakeholders
  • Skilled in managing complex sales cycles and building trust in high-stakes environments

Account Management

  • Expertise in sales operations: pricing, forecasting, QBRs, customer retention and expansion
  • Strong knowledge of the European market, especially the DACH region
  • Solid experience in contract and price negotiation

Embedded Market Knowledge

  • Understanding of embedded hardware and SoMs
  • Familiarity with Toradex’s strategic markets and customer segments
  • Knowledge of Embedded Linux, embedded software development, and SaaS platforms (e.g., Torizon)

Why Join Toradex?

  • Lead and shape the sales strategy for a globally recognized leader in embedded computing
  • Work with cutting-edge technologies in a rapidly evolving industry
  • Join a collaborative, high-performance culture offering strong growth opportunities
  • Enjoy a competitive compensation and benefits package

Toradex is a leader in embedded computing, serving innovative products to industrial, medical, automotive & IoT companies creating feature-rich & intelligent systems for demanding applications, e.g. supercars, self-driving tractors, patient monitoring systems – to name a few.

We provide effective & robust embedded computing solutions and strive for the best development experience in the industry with a focus on intelligent hardware design, innovative software solutions & free comprehensive support. Our relationship with our customers ensures that we all succeed and it allows us to participate in the realization of incredible new products. Our products are directly sold to more than 3'000 industrial customers in over 70 different countries worldwide.

For more information