Sales & Marketing Manager

JobsCloseBy Editorial Insights

Accor seeks a commercially minded Sales & Marketing Manager at the Novotel Canberra to lead Sales, Marketing, Business Development and Conference & Events, reporting to the General Manager. The role drives revenue growth and market share across corporate, government and leisure segments, leads a high‑performing team, partners with Revenue Management, and steers digital campaigns and events to deliver measurable ROI while elevating the hotel’s Canberra presence. The ideal candidate has hotel or hospitality leadership experience, strong budgeting and analytics skills, a collaborative coaching style and a proven track record with multi‑channel campaigns and key accounts. To apply, tailor your resume and cover letter with quantified outcomes and Canberra market context, demonstrating you can contribute from day one.

Company Description

At Accor, hospitality is a work of heart. We value passion, integrity, and inclusion, creating a workplace where every team member can thrive. With over 4,000 hotels in 90+ countries, Accor offers endless opportunities to grow your career across a wide range of globally loved brands. Join us at Accor, where life pulses with passion!

This position is based at Accor's flagship Canberra hotel, Novotel Canberra, a 286-room property in the heart of the city, directly opposite the light rail. Our hotel features eight versatile conferencing and event spaces, hosting everything from corporate groups and government agencies to sporting teams and social events, making every day dynamic and engaging.

As part of the Novotel Canberra team, you'll enjoy a range of exceptional benefits that make life and work more rewarding, including:

Accor Global Discounts — incredible savings on hotel stays and food & beverage worldwide, extended to your friends and family
Career progression opportunities across Accor's extensive national and international network
Free onsite parking in the Canberra CBD
Complimentary dry cleaning for your work attire
Free barista-made coffee or tea daily
A central location steps from transport, cafés and shopping
Exposure to a collaborative hotel leadership team, providing opportunities to broaden your commercial expertise and professional development

At Novotel Canberra, you'll find a supportive, people-focused environment where you can drive business performance, lead talented teams and continue to grow your career within a truly global organisation.

Job Description

We are seeking a commercially minded and results-driven Sales & Marketing Manager to lead our sales, marketing, business development and conference & events functions. Reporting directly to the General Manager, you will play a pivotal role in driving revenue growth, market share and brand presence across corporate, government and leisure segments.

Leading a talented commercial team, the Sales & Marketing Manager will develop and execute strategies that generate new business, strengthen client relationships, grow revenue and enhance the hotel's presence within the Canberra market.

In this high-impact role, you will:

• Lead, mentor and develop team members across Sales, Marketing and Conference & Events, fostering a high-performing and collaborative team culture
• Develop and execute strategic sales plans across corporate, government and leisure markets
• Identify and secure new business opportunities while strengthening existing client relationships
• Work closely with Revenue Management to maximise hotel performance, yield and profitability
• Drive digital marketing, e-commerce and promotional campaigns that deliver measurable results
• Monitor market trends, competitor activity and customer insights to identify growth opportunities
• Lead and support the Conference & Events function, working closely with operational teams to maximise conversion, deliver exceptional client experiences and grow events revenue
• Manage key account portfolios, networking opportunities, industry partnerships and stakeholder relationships
• Prepare and analyse sales, marketing and ROI reports to ensure performance targets are achieved
• Collaborate with the broader leadership team to support hotel-wide initiatives and champion Accor's culture

This is an outstanding opportunity for an ambitious sales and marketing professional who enjoys combining strategic thinking with hands-on execution and wants to make a visible impact at a major Canberra hotel.

Qualifications

• Previous experience in a Sales & Marketing leadership role, ideally within hotels, hospitality or a related industry
• Demonstrated success leading sales, marketing and business development functions in hospitality, hotels or a related industry
• Strong understanding of digital marketing, e-commerce, online distribution and market segmentation
• Experience developing and leading high-performing teams
• Experience managing budgets, forecasts and delivering measurable ROI
• Exceptional communication, presentation and relationship-building skills
• The ability to analyse market trends and translate insights into effective business plans
• A collaborative leadership style with a demonstrated ability to coach, mentor and develop teams
• Strong commercial acumen, negotiation skills and a customer-focused mindset
• The ability to thrive in a fast-paced environment while balancing multiple priorities
• Strong knowledge of the Canberra market and government/corporate sectors will be highly regarded
• Tertiary qualifications in Marketing, Business, Hospitality or a related field are favourable

If you're passionate about driving business growth, building meaningful client relationships and leading a high-performing and cohesive team, we'd love to hear from you.

Additional Information

Ready to take the next step in your commercial career, influence hotel performance and grow with Accor? Click Apply Now and submit your resume! We welcome applications from candidates of all backgrounds.