Salesforce Marketing Specialist

JobsCloseBy Editorial Insights

TAL is seeking a Salesforce Marketing Specialist in Melbourne, a full time onsite role that blends technical Marketing Cloud skill with creative customer experiences. You will build high performing email and SMS campaigns, develop automated journeys, tighten segmentation, implement dynamic personalisation, ensure seamless data flow for a unified customer view, translate performance insights into optimisation actions, and lead compliant scalable marketing automation to strengthen relationships. The ideal candidate has 3 to 5 years of hands on Marketing Cloud experience, strong SQL, AMPscript, deliverability expertise, and Salesforce integration know how. To apply, tailor your CV to highlight data driven campaigns and measurable outcomes, share concrete journey automations, and demonstrate collaboration across teams; TAL employees should apply via SmartRecruiters in Workday.

Company Description

• Join us in shaping the future of the insurance industry, driven by innovation and a 150-year legacy of protecting people
• Work alongside diverse, passionate colleagues and leaders who inspire, support, and value your contributions
• Enjoy work-life balance with flexible working options, and well-being initiatives that prioritise your health

Why Join Us?

Welcome to TAL. As a leading life insurer, we’ve been protecting Australians for over 150 years. Backed by Daiichi Life, we're driven by big ambitions and empower to create better products and services. 

Together with our Partners, we’re helping millions of Australians live a life filled with choices, options, and freedoms. See the direct impact you make delivering support and financial security with care and expertise. Grow beyond expectations with diverse roles, global connections, and exclusive learning opportunities. 

Work with passionate, bright and capable colleagues. Feel inspired by supportive leaders. Collaborate with heart, where flexibility, wellbeing and inclusivity is valued. Together, we're reimagining insurance. 

So, bring a curious mind and an ambition to help us become the progressive, digitally enabled leading insurer. 

Job Description

The Salesforce Marketing Specialist plays a key role in shaping how customers experience TAL, using data‑driven marketing to deliver timely, relevant and meaningful communications. By elevating our Marketing Cloud capability, this role helps deepen relationships, strengthen trust and support our mission to help Australians lead longer, better lives. It’s an opportunity to blend technical expertise with creative thinking to make every interaction count and contribute to a customer experience that truly makes a difference.

In This Role You Will:

• Build high‑performing email and SMS campaigns that lift lead generation and conversion
• Develop automated journeys that enhance nurturing, streamline onboarding and improve customer outcomes
• Strengthen segmentation strategies to drive more relevant, personalised communications
• Implement dynamic personalisation that boosts engagement and click‑through performance
• Ensure seamless data flow and platform integrity to enable a unified, reliable customer view
• Translate performance insights into optimisation actions that improve marketing effectiveness
• Drive continuous uplift through structured testing that enhances key campaign metrics
• Champion compliant, best‑practice marketing automation that builds trust and supports scalable growth

Qualifications

• At least 3 - 5 years of hands‑on Marketing Cloud experience to deliver advanced, data‑driven marketing
• Applies strong SQL proficiency to enable accurate segmentation and insight‑led decision‑making
• Uses AMPscript to create personalised, scalable customer experiences
• Builds complex automated journeys that strengthen nurturing and conversion outcomes
• Applies deep knowledge of email best practice and deliverability to maximise engagement
• Integrates Marketing Cloud with Salesforce to support a unified, reliable customer view
• Ability to leverage analytics tools to translate performance data into meaningful optimisation opportunities

Additional Information

TAL is one of Australia’s leading life insurers, committed to inclusion, and supporting the career growth of our diverse workforce. We’re proud to be:  

• An Inclusive Employer – Recognised as Employer of Choice for Gender Equality by the Workplace Gender Equality Agency and Bronze Tier Status within the Australian Workplace Equality Index  

• Diversity Champions – Member of Diversity Council Australia, Australian Disability Network, Pride in Diversity and Champions of Change  

• Reconciliation Advocates – Read our Innovate Reconciliation Action Plan. 

• We welcome applications from people with diverse experiences, perspectives and backgrounds including Aboriginal and Torres Strait Islander people, caregivers, individuals living with disabilities, people from culturally diverse backgrounds and the LGBTIQ+ community.  

• Need adjustments during the recruitment process? Let our team know by getting in touch with us here.—we’re here to support you. 

You’re always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems.   

As part of the recruitment process, there are several checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History, Bankruptcy, Entitlement to Work, Regulatory and Reference Checks.  

#LI-Hybrid

Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.

If you are already a TAL employee please apply via the SmartRecruiters button in Workday and navigate to the Employee Portal. This is important to ensure that your application is recorded accurately.