Senior Commercial Marketing Executive - IJVs

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Informa is seeking a driven Senior Commercial Marketing Executive to own the marketing strategy and campaigns for the Food Ingredients and Vitafoods global event portfolio from its Amsterdam office. This role demands a strategic thinker with strong project management, a data driven mindset, and the ability to partner with senior stakeholders and global teams. You’ll develop tailored plans, build campaigns to generate Marketing Qualified Leads, craft engaging email content with Canva and AI tools, segment audiences, and relentlessly measure performance to optimize results. You’ll work across multiple events, collaborate with sales, and align with local and global colleagues. To apply, highlight proven large scale event campaigns, quantify outcomes, demonstrate cross functional collaboration, and show your enthusiasm for in person, international events.

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 

Job Description

This role is based in our Amsterdam, Netherlands Office

We’re looking for a driven and experienced marketing professional to lead the creation and delivery of marketing plans and campaigns for our Food Ingredients and Vitafoods global event portfolio. This role calls for a strategic thinker with strong project management skills, a data-focused approach, and the ability to work seamlessly with senior stakeholders and global teams.

Key Responsibilities

Marketing Strategy and Campaign Development

• Develop tailored marketing plans for each event in the portfolio, ensuring they align with business goals.
• Create innovative campaigns designed to generate Marketing Qualified Leads (MQLs).
• Design engaging email content using tools like Canva and AI platforms.
• Build and segment email campaigns to maximize audience engagement and campaign performance.
• Use data insights to shape marketing strategies and make informed decisions.
• Track and report on MQL performance, providing actionable recommendations to improve results.
• Monitor email campaign performance and implement regular optimizations to enhance effectiveness.
• Manage multiple projects and events simultaneously, ensuring deadlines and objectives are met.

Collaboration

• Work confidently with senior stakeholders to align marketing strategies with broader business objectives.
• Build strong relationships with local offices worldwide to ensure alignment and effective collaboration.
• Partner with sales teams to support commercial goals and drive campaign success.

Qualifications

• Proven track record in delivering marketing plans and campaigns for large-scale events.
• Strong project management skills with the ability to juggle multiple priorities effectively.
• Excellent communication and collaboration skills, particularly when working with senior stakeholders.
• Experience in using marketing design tools like Canva and AI platforms to create compelling content.
• Solid understanding of data analysis and performance tracking to inform decision-making.
• Ability to thrive in a fast-paced environment and adapt to shifting priorities.

• This is your chance to make an impact, drive results, and be part of a global team that values creativity, collaboration, and innovation.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
•  Broader impact: take up to 4 days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 24 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Get three for one: A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Stay well: Use FiscFree to purchase a gym subscription or a new bike with tax benefits.
•  Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, fully-funded disability insurance, access to health apps and more
• Monthly commuting and travel costs and reimbursed based on your distance between your home and the office.
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. 

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