Senior Content Manager, Editorial (12-month FTC)

JobsCloseBy Editorial Insights

Skyscanner is hiring a Senior Content Manager, Editorial for a 12-month FTC, hybrid role in Edinburgh, to own the APAC editorial strategy and day-to-day content operations across markets such as Australia, Japan, Korea, India, Taiwan and Hong Kong. You’ll commission, optimise and refresh content, apply SEO and AEO insight, manage world class freelancers, and serve as a Contentful expert to keep workflows smooth through launches and peak travel periods, while championing AI native workflows that preserve quality and local relevance. Collaboration with SEO, PR, Lifecycle, Brand and Product, plus a sharp data mindset, is essential. To apply, show measurable editorial impact, scalable content examples, CMS and AI tooling experience, and evidence of working with global teams, including any GA4 Kubit or Bynder experience.

About Skyscanner

Everyone loves travelling, but planning is not without its challenges ✈️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily 💻.

Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all 🌍.

Our vision? To be the world's number one travel ally. (Ambitious? 💪 Yes, but, hey, that's what got us here).

Now, we’re on the lookout for a Senior Content Manager, Editorial (12-Month FTC) to help us bring that vision to even more travellers. 

About the role 

(Hybrid)

Content might start with words, but this role is about so much more than writing. You'll own editorial strategy and day-to-day content operations across our APAC markets, balancing creativity with commercial impact, and local relevance with global consistency. Working across SEO, PR, Lifecycle, Brand and Product, you'll help create content that travellers love and search engines do too. You'll also champion smarter AI-powered workflows, manage skilled freelancers, and keep a complex international content operation running as smoothly as a perfectly planned itinerary.

What you’ll be doing

• Owning APAC Editorial Strategy: You will lead the planning and production of content for the APAC region. This includes markets like Australia, Japan, Korea, India, Taiwan, and Hong Kong. You must ensure that every piece delivers value for travelers and the business. 

• Creating Content That Performs: You will commission, optimise, and refresh content. You will use your editorial judgment and SEO skills. You will also use performance insights. This approach will keep our content relevant, competitive, and easy to find. 

• Managing World-Class Freelancers: You will find and brief freelance writers and editors. You will build solid relationships with them. Your goal is to help them create high-quality content and keep projects on schedule. 

• Leading Content Operations: You will be a Contentful expert. Your tasks will include publishing content and supporting colleagues. You will also ensure that editorial workflows run smoothly during launches, migrations, and bustling travel periods. 

• Using Data to Drive Decisions: You'll monitor content performance, identify new opportunities, and use analytics to shape future commissioning and optimisation priorities. 

• Championing AI-Native Workflows: You'll experiment with AI tools to improve planning, briefing and production, while applying robust editorial judgement to ensure quality, accuracy and local relevance never take a holiday. 

• Collaborating Across Skyscanner: You'll work closely with SEO, PR, Lifecycle, Brand and Product teams to deliver campaigns and content that support growth, engage travellers and bring brilliant ideas to life. 

About you

• Editorially accomplished: You've built your career in content marketing, editorial management or publishing, and know how to deliver extraordinary content at scale. 

• SEO and AI search savvy: You understand SEO inside out, have a well-developed hold of AI search and Answer Engine Optimisation (AEO), and know how great editorial content earns visibility. 

• Data-driven by nature: You're comfortable using analytics and performance insights to prioritise work, optimise content and uncover opportunities for growth. 

• Exceptionally organised: You thrive managing multiple markets, stakeholders and deadlines without breaking a sweat (or at least without anyone noticing). 

• Collaborative and globally minded: You're confident working across time zones, managing freelancers and partnering with cross-functional teams to deliver shared goals. 

• Digitally fluent: You have hands-on experience with Contentful or another CMS, enjoy learning new tools, and are excited by how AI can enhance editorial workflows. 

• Traveller-first: You combine deep editorial judgement with commercial awareness and a genuine passion for creating travel content that helps people explore the world with confidence. 

• Bonus points if: You've used tools such as GA4, Kubit or similar content performance platforms, collaborated with localisation partners or bring multilingual experience, and have familiarity with digital asset management tools such as Bynder. 

What it’s like here

We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭.

Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨.

Sound like your kind of adventure? 🚀 Apply now and help us shape the future of travel.

We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.

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