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Senior CRM MarTech Associate/ CRM MarTech Manager

Crypto.com
1 day ago
Full-time
On-site
Dubai, 03

JobsCloseBy Editorial Insights

Crypto.com seeks a Senior CRM MarTech Associate/CRM MarTech Manager to lead the MarTech function in Dubai, reporting to the MarTech Director. You will own the roadmap for CDP, engagement platforms, analytics, experimentation, and data pipelines, configure CDP connections, define audience definitions and tracking plans, and partner with Data to measure CRM impact while maintaining documentation. A 4 to 7 year track record in managing CDP/CRM in a growth setting is required, plus comfort with an AI stack and strong SQL; familiarity with sporting events or sportsbook trading is a plus. In your application, highlight measurable retention, engagement and LTV gains, cross-functional impact with Growth, Product and Engineering, and examples of personalised campaigns.

We are seeking a highly skilled and innovative Senior CRM MarTech Associate/ CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.

Responsibilities:

  • Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.

  • Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.

  • Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.

  • Create retention dashboards and opportunities discovery with LLMs and MCP extensions that elevate the analytics capabilities of the team.

    • Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.

    • Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms

    • Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.

    • Write API requirements and payload specifications for MarTech integrations.

    • Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.

    • Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.

    • Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.

      • Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

Requirements:

  • 4-7 years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.

  • Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub-agents to complement the workflows.

  • Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies

  • Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment

  • Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.

  • Strong understanding of sporting events, sportsbook or/ and options-trading.