Senior Designer - Brand Identity (m/f/d)
adidasJobsCloseBy Editorial Insights
Adidas is hiring a Senior Designer - Brand Identity (m/f/d) for a full time onsite role in Herzogenaurach. You will shape brand expression across touchpoints from 2D to retail, digital and motion, lead end to end creative strategies, and collaborate with Product Design, cross functional teams and external resources. The role may mentor a team, review production stages, and drive delivery within budget and timeframes. Key requirements include 8+ years in sporting goods or fashion design at a managerial level, expert design tools, 3D skills (Cinema 4D or similar) and AI tools (Nano Banana, Vizcom, Firefly), excellent English, and a passion for Adidas and culture. For your application, curate a portfolio that demonstrates holistic storytelling and measurable impact, highlight leadership and resource management, and tailor your CV to reflect Adidas brand values and the job brief.
Purpose & Overall Relevance for the Organization:
- Develop and design industry leading creative solutions for assigned concepts or category, to create a highly relevant, desirable, and clear adidas brand image, from sell-in to sellout (consumer-facing).
Key Responsibilities:
- Develop creative solutions for Brand Expression, Identity and Branding systems, across multiple touchpoints, from 2D to retail to digital to motion
- Develop concepts that fulfil objectives of category, concept, or brand briefs
- Collaborate with Product Design team to ensure holistic storytelling
- Collaborate with cross-functional team members to ensure consumer- and brand focus
- Lead the execution of creative strategies to ensure end to end creative excellence from product creation to sell-out (consumer-facing)
- Direct a variety of creative resources (agencies, freelancers, writers, photographers, etc) on development of creative execution to ensure holistic creative excellence
- May lead, mentor and administrate a team of internal direct reports
- Review, feedback and approve all production stages of creative executions
- Maximise results within given budget and timeframes
- Participate in the creation of annual and long-term Creative Direction strategies
- Present and communicate objective creative solutions with clarity, effectively selling in ideas to variety of stakeholders
- Identify opportunities of improvement and change, and initiate own proposals/projects
- Seek out new design resources that can deliver world class results
- Creating 3D concept representation, 3D assets, digital product information for an accurate development and decision-making process
Key Relationships:
- Design Directors, Creative Directors
- Product Designers
- Brand Communications
- Channel teams: Retail, C2C, Digital, Social
- Product Marketing Teams
- External Creative Resources (agencies, freelancers, photographers, etc)
- Brand Expression Operations
Knowledge, Skills and Abilities:
- Design apps: expert
- IT skills: Microsoft apps: advanced
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- Strong interpersonal/communication skills to build and maintain relationships with key stakeholders
- Art Direction of large-scale product and athlete/celebrity photoshoots
- Demonstrate strong affinity and interest into current consumer trends, in sports, design and culture
- Language: English: excellent
- 3D skills and knowledge of virtual tools are required:
- 3D tools: Cinema 4D or similar.
- AI tools: Nano Banana, Vizcom, Firefly or similar
Requisite Education and Experience / Minimum Qualifications:
- Under-graduate level Design education or combination thereof
- Solid education and advanced experience in the creative development of communication tools
- At least 8 years experience in Sporting Goods/Fashion Industry or Design on managerial level
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
- Passion for adidas and it’s mission
- Passion for sports, culture, design