Senior Launch Program Manager

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AdvancedMD is seeking a Senior Launch Program Manager to own launch strategy from planning and readiness through execution, adoption, and post-launch optimization, aligning Product, Engineering, Sales, Marketing, Implementation, Client Services, Finance, and RCM to deliver outcomes. You’ll establish governance, readiness criteria, and a product-led communications approach while driving data-driven insights. As leader of Launch Operations, you’ll shape cadence, risk management, cross-functional alignment, and build the team. Requirements include 5+ years in SaaS launch programs and proven ability to manage complex launches with executive storytelling. To apply, tailor your resume to show launches, readiness frameworks, dashboards, and impact, highlighting collaboration with Engineering and any AI tools or product-led growth platforms.

AdvancedMD

AdvancedMD is a unified cloud suite of medical office software hosted on Amazon Web Services/AWS including practice management, electronic health records, and patient engagement, and offers managed medical billing services for independent practices. AdvancedMD serves an expansive national footprint of 65,000 practitioners across 14,000 practices and 900 independent medical billing companies. 8.8M insurance claims are processed every month on the AdvancedMD billing platform!

Role Summary

Are you a strategic program leader who thrives on orchestrating complex initiatives while building high-performing teams? We are seeking a Senior Launch Program Manager to elevate and scale our launch function by driving operational excellence, cross-functional alignment, and measurable business outcomes across our product development and go-to-market lifecycle.

In this role, you will own the end-to-end launch program strategy — from planning and readiness through execution, adoption measurement, and post-launch optimization. You will serve as both a strategic architect and an operational leader, aligning Product, Engineering, Sales, Marketing, Implementation, Client Services, Finance, and RCM teams around a disciplined, outcome-driven launch framework. As the direct leader of Launch Operations and related roles, you will provide clear direction, prioritization, and coaching to build a high-performing, accountable launch organization.

You will establish governance, define readiness criteria, drive product-led communication strategy, and implement data-driven measurement practices that ensure launches are clearly communicated, aligned to customer value, and measured through actionable insights. This is an excellent opportunity for a systems-oriented leader who enjoys turning strategy into structured execution, influencing across functions, and building scalable processes that accelerate speed-to-value. If you’re passionate about customer outcomes, operational clarity, and leading through complexity, we’d love to meet you.

Essential Job Duties

Launch Program Strategy & Governance 

• Own the end-to-end launch program strategy, from planning through post-launch evaluation
• Define and coordinate launch readiness criteria, milestones, risks, and dependencies across cross-functional teams 
• Lead internal launch enablement, ensuring Product, Engineering, Sales, Marketing, Support, Implementation, Finance, and RCM teams are aligned, trained, and equipped 
• Identify, escalate, and resolve launch risks and tradeoffs to protect customer experience and business outcomes

Product-Led Communication Strategy 

• Own and lead the product-led communication strategy for launches, ensuring messaging is clear, timely, and aligned to customer value 
• Define communication objectives, audience segmentation, timing, and success measures for in-app announcements, enablement, and phased rollouts 
• Partner with Client Success Program Managers to deliver quarterly and on‑demand organizational boot camps for feature releases and sellable launches, supporting Sales and Marketing strategy and launch artifacts
• Provide strategic direction to Launch Operations on execution of product-led communications across Pendo and related tooling
• Partner with Product, Sales, Marketing, Implementation, and Client Services to ensure cohesive internal and customer-facing launch messaging

Launch Success Measurement & Insights 

• Partner with Product and Engineering to define launch success metrics and track adoption, engagement, retention, customer sentiment, and operational impact
• Own post-launch measurement, retrospectives, and lessons learned to continuously improve launch effectiveness
• Partner with Launch Operations to design, maintain, and interpret launch performance dashboards 
• Present clear, data-driven insights and recommendations to Product and Executive leadership

Operating Cadence & Rhythm of Business 

• Establish and own the launch operating cadence, including launch calendars, readiness checkpoints, and retrospectives 
• Facilitate recurring launch reviews, cross-functional status updates, and leadership communications
• Continuously refine and scale launch frameworks, templates, and best practices

People Leadership & Team Development 

• Directly manage the Launch Operations Manager and support the growth of additional launch-related roles 
• Set clear goals, priorities, and performance expectations for the launch function
• Coach and develop team members to build a high-performing, accountable launch organization 
• Cross-Functional Alignment & Process Excellence 
• Drive clarity, alignment, and accountability across the product development and go-to-market lifecycle 
• Champion a culture of customer empathy, transparency, and data-driven decision-making
• Identify and implement process improvements that enhance launch quality, consistency, and speed-to-value

Qualifications

• Bachelor’s Degree in business, marketing, operations, or related field preferred
• 5+ years of experience in launch program management, product operations, or go-to-market roles within a SaaS or enterprise software environment
• Proven experience leading complex, cross-functional enterprise launch initiatives end-to-end
• Demonstrated success defining launch readiness frameworks, managing scope and risk, and driving structured decision-making
• Experience leading product-led communication strategies and measuring adoption and engagement outcomes
• People management experience, including direct leadership of program or operations roles
• Strong analytical skills with experience translating data into executive-ready insights and recommendations
• Exceptional communication and stakeholder management skills, with the ability to influence without formal authority
• Comfort operating in fast-paced, ambiguous environments while scaling repeatable processes
• Strong organizational skills with the ability to prioritize effectively and manage competing initiatives
• Proven ability to interpret business challenges and recommend strategic, outcome-driven solutions
• Personal track record of being thorough, decisive, and professional in high-visibility situations

What Will Make Us LOVE You

• Experience leveraging AI-enabled tools to enhance launch planning, customer communication, adoption measurement, or operational insights
• Hands-on familiarity with product-led growth tooling and roadmap management platforms
• Experience partnering closely with Engineering on instrumentation, experimentation, and phased rollouts
• A systems-thinking mindset with the ability to design scalable frameworks that support growth
• A proactive, solutions-oriented approach with the ability to anticipate risk and drive alignment early
• Strong executive presence with the ability to communicate clearly at all organizational levels
• Passion for building and developing teams while raising the bar on operational excellence
• A customer-first perspective that balances innovation, speed, and measurable business impact

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

• Be Intentional – We act with clarity, focus, and purpose in everything we do.
• Urgency with Purpose – We move fast on what matters and deliver meaningful results.
• Respect Always – We lead with integrity, value every voice, and build each other up.
• Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
• Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.

About AdvancedMD   

AdvancedMD, now part of the Francisco Partners (“FP”) portfolio, revolutionized medical office software in 1999 with the introduction of the industry’s first true cloud solution. Today, the company continues to lead HealthTech innovation with a complete cloud suite of smart applications that work in unison, accelerating collaborative workflow for every role of the practice. With AdvancedMD, medical office staff are empowered to thrive in the online age of healthcare and value-based reimbursement with essential clinical, financial, patient engagement and reputation management applications that are unified and available anytime, anywhere on any device. AdvancedMD strives to be the technology heartbeat of healthcare for providers, patients, and payors for a healthier world. For more information on AdvancedMD, please visit www.advancedmd.com.  

Work Environment

• Hybrid office arrangement to start in the South Jordan, Utah office location, with option to work remotely available. Remote work is contingent upon individual role, team structure and alignment to role KPIs. 

What We Offer:  

• Competitive compensation and total rewards benefits

• Comprehensive health, dental, and vision insurance

• 401(k) with generous company match

• Paid time off and holidays

• Hybrid and remote work opportunities

• Career growth and development support

• Collaborative, team-oriented culture

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