Senior Manager - Brand Strategy - Jumeirah Group & Corporate

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Jumeirah Group is seeking a Senior Manager - Brand Strategy to shape and execute the global brand strategy, lead cross functional projects across regions, and drive openings, renovations and repositioning, reporting to the Executive Director. The role covers brand architecture, identity systems and sub-brand frameworks, plus managing agencies and aligning PR, marketing, digital, operations, F&B, design, sales and L&D while monitoring brand health through consumer insights. Ideal candidates have 5-8 years in luxury brand strategy or marketing, a bachelor’s in marketing or business with MBA desirable, and strong storytelling in a matrix environment. To apply, tailor your résumé with end-to-end wins, quantify impact, and showcase cross-functional influence and visuals that demonstrate global delivery and UAE readiness.

About Jumeirah 

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 29 properties across 11 countries in the Middle East, Europe, and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and exclusive residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.

About the Job

An exciting opportunity has arisen for a Senior Manager - Brand Strategy to join Jumeirah Group & Corporate. The main duties and responsibilities of this role include:

• Support the Executive Director in shaping and executing Jumeirah Group’s global brand strategy and positioning
• Lead and manage brand strategy projects across functions, regions, and business units
• Drive brand-related initiatives including hotel openings, renovations, and repositioning projects
• Develop and refine brand architecture, identity systems, sub-brand frameworks, and supporting tools
• Collaborate with PR, marketing, digital, operations, F&B, wellness, design, sales, revenue, Jumeirah ONE, and L&D teams to ensure brand alignment
• Monitor brand health metrics and consumer insights, manage external agencies, and create presentations, playbooks, and guidelines to ensure consistent brand execution

About You

The ideal candidate for this position will have the following experience and qualifications: 

• 5–8 years of experience in Brand Strategy, Brand Management or Marketing within luxury or premium sectors, with strong end-to-end project management experience.
• Bachelor’s degree in Marketing, Business or related field; Master’s degree in Marketing or an MBA is desirable.
• Proven ability to execute brand strategies from concept to roll-out, using consumer insights, market trends, and brand measurement to guide decisions
• Strong critical thinking and storytelling skills, with the ability to develop clear frameworks and impactful visual content
• Experience working in matrix organisations, influencing stakeholders, and managing multiple projects simultaneously
   

About the Benefits

At Jumeirah, we are dedicated to fostering a workplace where colleagues feel valued, supported, and inspired to grow. Our benefits package reflects this commitment by combining rewarding financial incentives, comprehensive healthcare, and opportunities for professional development. Benefits include:
•    Supportive and inclusive work environment
•    Access to Learning & Development programmes and clear career pathways
•    Opportunities for internal mobility within our global network
•    Colleague discounts on food, beverage, and hotel stays worldwide
•    Comprehensive healthcare and life insurance coverage
•    Paid annual leave entitlement 
•    Incentive programmes aligned with leadership performance
•    Competitive tax-free salary paid in UAE Dirhams (AED)