Senior Manager – Business Marketing

JobsCloseBy Editorial Insights

Emirates NBD is seeking a Senior Manager – Business Marketing to shape strategic, integrated marketing across banking products, ensuring brand consistency, measurable ROI and optimized customer journeys. You will conceive and execute high impact campaigns, identify segments for marketing investments and manage budgets and partnerships to extend value, all while driving growth and preserving brand integrity. The ideal candidate holds a Master’s in marketing or MBA with 10+ years in FMCG, banking or advertising agency backgrounds, and strong retail banking experience in or with the Middle East. Demonstrate leadership, exceptional communication and budget discipline, plus the ability to perform under pressure. To apply, tailor your resume to the key responsibilities, showcase campaign case studies and quantify results, emphasize digital and partnerships, and confirm willingness to work onsite in UAE.

About ENBD

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million customers. Emirates NBD is the leading financial services brand in the UAE with a Brand value of approximately USD 4 billion. We serve our customers and help them realize their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With over half a million users, it continues to be the fastest-growing digital bank in the region.

Job Overview:

As a Senior Manager - Business Marketing at Emirates NBD, your role is a strategic marketing professional with a record of high performance and immense experience, centered on banking, is required to provide key insights as well as guidance to ensure that business growth is optimized. This individual will be responsible for conceiving and implementing integrated marketing communication strategies that maintain brand consistency, maximize effectiveness, meet measurable objectives and execute relevant customer journeys. The individual will also strive to meet business objectives by identifying products/segments for marketing investments through a defined logic. This will be done by leading high impact initiatives and creating best in class marketing communication.

Key Responsibilities: 

•  Planning, developing & executing marketing strategies that grow business
•  Drive marketing ROI through effective management of the marketing mix 
•  Create differentiation through customer experience
•  Leverage partnerships/sponsorships - extend value to our customers
•  Manage budgets & controls 

Skills and Experience 

• Master’s in marketing or business administration
• 10+ years in a FMCG, Bank or Advertising Agency
• Strong Retail Banking professional, experience in the Middle East will be an advantage
• Excellent communications (verbal & written), negotiation and presentation skills.
• Works under intense pressure. Understands the financial and budgetary processes
• Excellent management and leadership skills.

There’s never been a better time to join Emirates NBD. 

We’re one of the region’s most recognizable brands. We’re banking innovation leaders. We’re growing across both the UAE and our global offices. We offer a huge range of professional development opportunities to accelerate your career. It also goes without saying that we provide extremely competitive rewards, benefits and perks too, like our flexible work policy so you can work from home whenever it suits.

At ENBD, we encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills and capabilities.