Senior Manager - Business Marketing

JobsCloseBy Editorial Insights

Emirates NBD seeks a Senior Manager, Business Marketing to lead strategic marketing initiatives that drive growth across MENAT. You will conceive and execute integrated marketing communications that maintain brand consistency, maximize ROI, and shape customer journeys, while identifying products and segments for targeted investments. Emphasis is on digital acquisition, multichannel campaigns, partnerships, and leadership with budget discipline. Requirements: Master’s in marketing or MBA, 10+ years in FMCG, banking or advertising agency, retail banking experience in the Middle East, and outstanding communication, negotiation and presentation skills. To apply, tailor your resume to quantify impact, show measurable outcomes, and illustrate collaboration with product, digital and sales teams, plus a proven record of growth and brand differentiation.

About ENBD

Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Türkiye) region with a presence in 13 countries, serving over 9 million customers. Emirates NBD is the leading financial services brand in the UAE with a Brand value of approximately USD 4 billion. We serve our customers and help them realize their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With over half a million users, it continues to be the fastest-growing digital bank in the region.

Job Overview:

As a Senior Manager - Business Marketing at Emirates NBD, your role is a strategic marketing professional with a record of high performance and immense experience, centered on banking, is required to provide key insights as well as guidance to ensure that business growth is optimized. This individual will be responsible for conceiving and implementing integrated marketing communication strategies that maintain brand consistency, maximize effectiveness, meet measurable objectives and execute relevant customer journeys. The individual will also strive to meet business objectives by identifying products/segments for marketing investments through a defined logic. This will be done by leading high impact initiatives and creating best in class marketing communication.

Key Responsibilities: 

•  Planning, developing & executing marketing strategies that grow business
•  Drive marketing ROI through effective management of the marketing mix 
•  Create differentiation through customer experience
•  Leverage partnerships/sponsorships - extend value to our customers
•  Manage budgets & controls 

• Develop and execute the integrated online strategy that helps drive digital acquisition

Skills and Experience 

• Master’s in marketing or business administration
• 10+ years in a FMCG, Bank or Advertising Agency
• Strong Retail Banking professional, experience in the Middle East will be an advantage
• Excellent communications (verbal & written), negotiation and presentation skills.
• Works under intense pressure. Understands the financial and budgetary processes
• Excellent management and leadership skills.

There’s never been a better time to join Emirates NBD. 

We’re one of the region’s most recognizable brands. We’re banking innovation leaders. We’re growing across both the UAE and our global offices. We offer a huge range of professional development opportunities to accelerate your career. It also goes without saying that we provide extremely competitive rewards, benefits and perks too, like our flexible work policy so you can work from home whenever it suits.

At ENBD, we encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills and capabilities. 

ENBD

Emirates NBD, the leading Banking Group in the MENAT region, was formed on 19 June 1963, when H.H. Late Sheikh Rashid bin Saeed Al Maktoum signed the Charter of Incorporation of the National Bank of Dubai (NBD) which became the first National Bank established in Dubai and the United Arab Emirates (UAE). With the blessings of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, NBD merged with Emirates Bank International (EBI) on 06 March 2007, to form Emirates NBD, the largest banking group in the region by assets. On 16 October 2007, the shares of Emirates NBD were officially listed on the Dubai Financial Market (DFM). The merger between EBI and NBD to create Emirates NBD, became a regional consolidation blueprint for the banking and finance sector as it combined the second and fourth largest banks in the UAE to form a banking champion capable of delivering enhanced value across Corporate, Retail, Islamic, Investment, and Private Banking, Global Markets & Treasury, Asset Management and Brokerage operations throughout the region.