Senior Manager (Chapter Lead) Customer Lifecycle Marketing

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Air New Zealand seeks a Senior Manager (Chapter Lead) Customer Lifecycle Marketing to lead lifecycle capability across the business from Auckland. You will establish frameworks for journeys, messaging, decisioning, orchestration and personalisation, head a high-performing chapter across tribes and squads, and embed a test and learn approach to lift retention and customer value while aligning with enterprise priorities. The ideal candidate has proven experience leading lifecycle marketing, CRM or customer engagement in a complex organisation, a strategic, data-driven mindset, strong leadership and stakeholder management, and a track record with measurement, experimentation and optimisation. To apply, tailor your CV and cover letter to show impact, coaching ability and cross-functional collaboration. Applications close 3 August 2026.

Job Description

Kia ora! 

Shape the future of how millions of customers experience Air New Zealand. 

As Senior Manager (Chapter Lead) Customer Lifecycle Marketing, you will lead the evolution of lifecycle marketing capability across the business, helping create more connected, personalised and measurable customer experiences. This is an opportunity to influence enterprise-wide marketing practices, empower high-performing teams, and drive meaningful customer outcomes through data, technology and collaboration. Working at the intersection of marketing, data and customer experience, you will enable tribes and squads to deliver seamless, relevant interactions across every stage of the customer lifecycle.  

Recently recognised as New Zealand's most attractive employer, we're known for our culture of innovation, collaboration and continuous learning. 

About the role 

You will provide leadership across lifecycle marketing, establishing the frameworks, capability and standards that enable consistent customer engagement across owned channels. 

• Lead and grow lifecycle marketing capability across tribes and squads, creating a high-performing chapter focused on excellence. 
• Establish shared frameworks for customer journeys, messaging, decisioning, orchestration and personalisation to improve consistency and relevance. 
• Strengthen audience strategy and customer lifetime value measurement to support smarter marketing decisions and stronger commercial outcomes. 
• Embed a test and learn culture, driving optimisation and measurable improvements in retention, engagement and customer value. 
• Develop governance and marketing effectiveness standards that improve performance across channels and squads. 
• Coach, mentor and uplift capability across the chapter, creating an environment of continuous learning and development. 
• Partner with senior stakeholders across marketing, digital, data and product to align lifecycle strategy with enterprise priorities. 

What we're looking for 

• Proven experience leading lifecycle marketing, CRM or customer engagement capability within a complex organization with expertise in customer journey planning, personalisation, decisioning and marketing orchestration. 
• A passion for customer-centric experience that balance intelligent human connection with commercial outcomes. 
• Strong leadership experience, with the ability to develop capability and influence across cross-functional teams. 
• A strategic mindset, supported by strong analytical capability and a passion for data-informed decision making. 
• Experience embedding measurement frameworks, experimentation and marketing optimisation practices. 
• Outstanding stakeholder management skills, with the ability to build trusted relationships and drive alignment across multiple teams. 
• A passion for creating exceptional customer experiences while developing people and capability. 

If you meet the majority of the criteria and are excited by the opportunity, we'd love to hear from you. 

What we can offer you 

We want our people to live their best lives and access great benefits that support life both inside and outside work. Benefits for eligible employees include: 

• Generous staff travel benefits for you, your friends and whānau. 
• FlexiLeave, giving you the option to purchase up to four additional weeks of leave each year. 
• A learning culture that supports your growth through development opportunities and meaningful on the job experiences. 
• Access to wellbeing support, including our Wellbeing Hub, Employee Assistance Programme and Peer Support networks. 
• Discounts on hotels, retail, banking, insurance, health cover and a wide range of lifestyle benefits. 

Take flight and apply now 

If you're passionate about shaping customer engagement at scale, developing high-performing teams and delivering measurable business impact, we'd love to hear from you. Join Air New Zealand and help create smarter, more connected customer experiences that make every journey even better. 

Applications close 3rd August 2026. 

Additional Information

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating a truly inclusive workplace where everyone can be themselves and thrive. Our people are our greatest asset – because while everything else we do in our operation can be replicated by our competitors, it is our people that truly set us apart. We are firm believers in celebrating the differences and diversity of thought our people bring to their roles. We encourage candidates from diverse backgrounds, including those with a disability, additional health and mental health needs, and/or are neurodiverse to apply for our roles.

If you have encountered any accessibility barriers and require further information or reasonable accommodations to our recruitment process, please reach out to the recruiter listed on this job advert so they are able to support you to freely participate equitably in our recruitment and selection process.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina.

"Seek to bring distant horizons closer. Once near, seize them and make them your reality."