Senior Marketing Strategy & Insights Manager (80-100%)

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UEFA is seeking a Senior Marketing Strategy & Insights Manager (80-100% FTE) to join the Marketing division in Nyon, onsite with one day of remote work, starting 1 April 2026. The role supports senior leadership with fact-based decision-making on strategy, drives cross-functional marketing initiatives such as digital fan engagement and direct-to-consumer offers, and leads the research function delivering audience measurement and consumer insights. You’ll translate ambitions into roadmaps, build executive-ready business cases, foster an insights-driven culture, and, in your application, show how you translate insights to action and partner with senior stakeholders. Relocation to Switzerland or nearby France is required.

Job information
Division/Unit: Marketing / Marketing Activities
Contract type: Permanent
Location: Nyon (WFH up to one day per week)
Start date: 01.04.2026 or as soon as possible
Application deadline: TBC

Main goal

The UEFA Marketing division is responsible for maximising interest in UEFA competitions, their audiences and their commercial value. Its main areas of activity are branding, marketing and fan engagement, commercial rights development, sales and delivery, broadcast and content production, and commercial partner services.

Reporting to the Chief of Marketing Activities, with significant exposure to the commercial leadership team, the Senior Marketing Strategy & Insights Manager holds a high-impact collaborative, strategic role and makes a visible contribution to shaping the future of UEFA’s marketing approach.

Key responsibilities

Supporting senior leadership with fact-based decision-making on marketing strategy:

• Identifying and evaluating new growth opportunities
• Converting insights into clear, practical, executive-ready recommendations that inform strategic and commercial decisions
• Preparing executive-ready business cases, strategic scenarios, recommendations and presentations
• Acting as a trusted strategic sparring partner to senior stakeholders

Translating strategic ambition into clear change programmes:

• Driving the delivery of cross-functional strategic marketing initiatives (digital fan engagement, non-live content monetisation, direct-to-consumer offers)
• Turning strategic ambitions into clear, achievable roadmaps, priorities and execution frameworks

Leading and developing the research and monitoring function that reports to the Senior Marketing Strategy & Insights Manager, setting clear priorities, standards and ways of working

Ensuring the research team consistently delivers decision-relevant insights:

• Delivering audience measurement, broadcast monitoring, sponsorship valuation and consumer research
• Tracking industry trends, competitive dynamics, consumer behaviour and technology shifts
• Communicating findings in a clear and compelling way

Building a strong insights-driven culture across the organisation

Requirements

Experience

• 8+ years of progressive experience, ideally including senior consulting experience, strategy or equivalent strategic roles combined with senior operational in-house positions
• Strong background in media, entertainment or digital platforms
• Proven experience of leading complex strategic initiatives, from strategy design to operational execution
• Experience of managing teams and external partners

Education

• Master’s degree (or equivalent) in a relevant field such as economics, business, strategy, marketing or analytics, or equivalent senior-level experience in strategic roles

Languages

• English / Proficient

Other

- Proven experience of leading and enhancing research and insights capabilities to support senior decision-making

- Strong strategic thinking and analytical capability

- Excellent storytelling and executive level communication skills

- Structured, collaborative, outcome-oriented and comfortable with ambiguity

- International mindset and experience working in global environments

- Relocation to Switzerland or neighouring France if not already in the area

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UEFA welcomes applications from all, actively working to ensure that we are an inclusive employer that finds the best candidate for our positions, regardless of aspects such as sex, gender identification, disability, age, sexual orientation, religion, ethnicity or nationality.