Senior Martech & Data Manager
FamlyJobsCloseBy Editorial Insights
Famly is hiring a Senior Martech & Data Manager in Berlin on a full-time onsite basis to act as the technical architect of marketing data, owning the end-to-end stack from web interactions through GTM and GA4 to the data warehouse and real-time insights, enabling self-serve analytics and automated decisioning. You’ll translate business questions into data structures, engineer server-side tracking and conversions APIs, and ensure privacy and data quality while partnering with data engineers and HubSpot architects. Success means 80% of questions answered with dashboards, real-time attribution flows, 15-30% efficiency gains, and scalable onboarding. To apply, send your CV plus a short cover letter or a video, and prepare for a structured interview, a rational thinking test, a case, and final conversations.
You're the technical architect who transforms our marketing data chaos into a competitive advantage. You'll own the complete infrastructure that connects web → tracking → data warehouse → insights, building the systems that enable the marketing team to make fast, data-driven decisions without waiting on IT tickets.
This isn't about maintaining tools -it's about architecting how we collect, structure, and leverage marketing data to drive revenue growth. You're the bridge between marketing strategy and technical execution, translating "we need better attribution" into server-side tracking implementations that actually work.
🧐 The Problem You'll Solve
Right now, our marketing team can't get the data they need when they need it, without spending time building ad-hoc reports.
Analytics isn't self-service-every question requires engineering time
We lack proper data architecture for marketing attribution and optimization
Advanced martech capabilities (server-side GTM, conversions APIs, offline events) aren't implemented
Marketing can't clearly communicate technical needs to data engineers: we know what we can’t measure but we can’t explain why
We're not systematically leveraging AI and automation to scale
You're the person who fixes this-permanently.
🤗 What You'll Own
Marketing Data Architecture
Design the complete marketing data model from web interactions through GA4, GTM, ad platforms, and into our data warehouse
Define data structures, taxonomies, and schemas that enable self-service analytics
Architect data flows that support real-time optimization and automated decision-making
Partner with data engineers-you spec exactly what marketing needs, they build it
Document everything so the team can find answers independently
Martech Stack Mastery
Own and optimize our complete stack: GTM (client + server-side), GA4, HubSpot, ad platforms (Meta, Google, LinkedIn), Stape, SEMrush, Search Console, consent management
Implement advanced tracking: Meta Conversions API, Google Ads offline conversions, enhanced conversions, server-side tagging infrastructure
Build and maintain integrations that ensure seamless data flow across systems
Troubleshoot technical issues and maintain 99%+ uptime on critical infrastructure
Analytics Enablement
Build dashboards and measurement frameworks that answer the team's top questions
Design attribution models that accurately represent marketing impact
Create data structures enabling rapid experimentation and testing
Translate business questions into technical requirements
Ensure data quality through monitoring and governance
AI & Automation
Continuously evaluate and implement AI tools for optimization, personalization, and efficiency
Build automation workflows that scale marketing without linear headcount growth
Stay ahead of martech trends and bring innovation to the team
Cross-Functional Technical Translation
Be the liaison between marketing, data engineering, analytics, and HubSpot architects
Translate marketing needs into crystal-clear technical specs
Explain technical constraints to non-technical stakeholders in plain language
Drive projects to completion across functional boundaries
🚀 What Success Looks Like
Data-Driven Decisions Enabled
Marketing team answers 80% of questions independently through self-service dashboards
Attribution and performance data flows in real-time, not days later
Clear documentation means anyone can find the data they need
Marketing Efficiency Gains
Server-side tracking and conversions APIs improve ad platform performance by 15-30%
Better data management reduces wasted ad spend and improves CAC
Automated reporting saves 10+ hours per week of manual work
Scalable Systems
Processes and infrastructure scale with business growth without proportional complexity
AI/automation implementations multiply team output
New team members onboard to data systems in days, not weeks
Requirements
🙌 You're The Right Fit If...
Track Record Over Years
We don't care if you have 3 years or 10 years of experience. We care that you've:
Cracked data structure & automated reporting that enables decisions
Implemented server-side tracking, conversions APIs, and solved privacy/tracking challenges before
Successfully translated between technical and non-technical teams
Shipped projects that measurably improved marketing performance at scale
AI-Fluent & Innovation-Obsessed
You're constantly trying to scale your work via tools like Claude, N8N, Make…
You've fantasized AI/ML solutions that drove real marketing improvements
You can code/script enough to prototype solutions and evaluate technical feasibility
Marketing Nerd or Engineer-Turned-Marketer
Either: You came from marketing and fell in love with the technical side-GTM is your happy place, you geek out over data models, and you'd rather fix tracking than run ads
Or: You're an engineer/analyst who discovered marketing is more interesting than pure backend work-you understand the business context and want to see your work drive revenue
Technical Depth in These Areas
Deep GTM expertise: Server-side implementations, custom JavaScript, complex tracking scenarios
GA4 mastery: Data model, BigQuery integration, advanced configurations
Ad platform integrations: Proven experience with Meta Conversions API, Google Ads offline conversions, enhanced conversions
HubSpot (or similar MAP): Workflow automation, data management, integrations
Data fundamentals: Can write SQL, understand database design, explain data modeling concepts
Privacy & compliance: GDPR, CCPA, cookie consent, first-party data strategies
APIs & integrations: Comfortable with webhooks, API documentation, integration patterns
Communication is Your Superpower
You can explain why server-side tracking matters to a VP who doesn't know what a cookie is
You can write technical specs that data engineers execute without asking clarifying questions
You create documentation that actually gets used
😌 Soft Traits - You Are Someone Who:
Bring a solution and needs rather than excuses - You move fast and unblock yourself
Questions everything - "Why do we track it this way?" is your favorite question
Ships and iterates - 80% implemented beats 100% planned
Thinks in systems - You build frameworks, not one-off solutions
Is obsessed with leverage - How can this scale 10x without 10x effort?
Has contagious curiosity - Your excitement about a new tool gets the team moving
🥳 What Makes You Stand Out
You have a GitHub with side projects or a blog where you share martech knowledge
You've navigated iOS 14.5/privacy regulations while maintaining measurement capabilities
You're active in martech communities and known for helping others solve problems
You've built internal tools or Chrome extensions to solve workflow problems
You can show examples of technical projects you unstuck through creative problem-solving
🫵 What's In It For You
Real ownership: Significantly elevate the marketing data infrastructure from the ground up
Direct revenue impact: Your work directly improves CAC, attribution, and pipeline visibility
Autonomy & trust: Move fast, make decisions, experiment with new tools
Learn and grow: Work alongside a revenue marketing team that values technical excellence
Be the expert: You're the person everyone comes to when they need martech/data solved
Impact the life of millions of children: it’s not only tech for fun, we’re helping the early years
And who are Famly...? 🤔
At Famly, we're on a mission to give children the best possible start to life by supporting the people who make that happen every day: early-years professionals.
It all started when our co-founder Henrik dropped off his daughter at daycare and realised how much was still being done with pen and paper—and how distant that made him feel from her day. Together with Anders, now our CEO, they set out to build software that bridges that gap.
Today, Famly is used by 34,000+ childcare professionals and hundreds of thousands of parents to:
Communicate in real-time
Reduce admin stress
Improve planning, pedagogy, and finances
And ultimately, give more time to the little ones that matter most
Want to help us do even more of that? We’d love to have you.
Ready to apply? 📬 We’re hiring right now, so don’t wait around.
👉 Send us:
Your CV
A short cover letter telling us what excites you about Famly and why you’d be a great fit OR if you don’t want to write - no problem, send us a video instead!
📋 The interview process
Here’s what to expect:
Video conversation with Neeta, the team’s People Partner
Rational thinking test
Chat with Gaspard, Director of Revenue Marketing
Case study / Skills test with panel interview
Final conversation with Signe, CMO and Matt, Senior Director of Brand
We look forward to hearing from you!
Famly is committed to creating a more diverse, equal, and inclusive workforce, building teams that represent a variety of backgrounds, perspectives and experiences. It is a fundamental policy at Famly not to discriminate on any basis or characteristics and celebrate diversity. Everyone is welcome and encouraged to apply.