Senior Media Planning Manager

JobsCloseBy Editorial Insights

This Senior Media Planning Manager role at Guzman y Gomez leads annual and quarterly media strategy, manages multi-million dollar budgets across paid, owned and earned channels, and oversees agency relationships with a clear focus on measurement frameworks that translate into future planning. The ideal candidate brings 8+ years in media planning or integrated marketing, a track record of brand building and customer acquisition, and comfort turning data into action for finance and insights teams. When applying, tailor your CV to highlight budget stewardship, MMM or attribution work, local area marketing wins, and leadership of agency briefs. Must be onsite in Surry Hills; emphasize growth, leadership, and alignment with our high-growth culture.

Company Description

At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.

Job Description

Lead the media strategy that that drives paid media effectiveness to support GYG's growth through our marketing activities.

GYG is on a high-growth trajectory, and media is how the brand reaches Australians at the scale the business needs. The Senior Media Planning Manager owns the annual and quarterly media strategy, manages a multi-million dollar media investment, and leads GYG's relationship with its media agency. This is a role for someone who is equally at home as a strategic subject matter expert and a commercial operator.

What You'll Do

• Develop GYG's annual and quarterly media strategy aligned to business objectives
• Manage GYG's multi-million dollar media investment across all channels
• Build integrated media plans across paid, owned, and earned channels
• Lead GYG's relationship with its media agency — set clear briefs, manage feedback and alignment and ensure recommendations are commercially robust
• Establish measurement frameworks for all campaigns and analyse performance to translate insights into future planning
• Drive the Local Area Marketing paid strategy and implementation, including supporting new restaurant openings
• Partner with Finance and Insights leads to manage forecasting, reporting, and investment decisions
• Identify emerging media opportunities and recommend innovative approaches that keep GYG culturally relevant

What You'll Bring

• Significant experience (e.g. 8+ years) in media planning, media strategy, or integrated marketing
• Experience managing significant media budgets across multiple channels
• Strong understanding of brand building, performance marketing, and customer acquisition
• Understanding and experience of methods of measurement, analytics and optimisation including MMM
• Experience leading external media agency relationships, or working within media agencies in leadership roles
• Strong commercial acumen with the ability to translate data into action
• Excellent stakeholder management and influencing skills
• Passion for building iconic brands in fast-paced, high-growth environments

What You'll Love

• Join one of Australia's fastest-growing restaurant companies
• Real influence in a marketing function that's investing heavily in its capability
• Annual short-term incentive scheme
• GYG restricted shares, earned each year through our long-term incentive scheme
• Up to 5 weeks of annual leave each year (ask us how)
• Paid parental leave
• The chance to one day become a franchisee and own your own GYG restaurant
• A vibrant Surry Hills office, a short walk from Central Station

Interested? Apply now to start the conversation.