Senior Product Marketing Manager
SitetrackerJobsCloseBy Editorial Insights
Sitetracker is seeking a Senior Product Marketing Manager to own the global energy vertical, driving positioning for clean energy, EV charging, and utilities across EMEA, NORAM, and APAC from their London base. You’ll work with Sitetracker and Scout, partner with sales across regions, and lead GTM, enablement, content governance, and thought leadership, shaping regional nuance while maintaining a scalable global program. The role demands deep cross regional energy expertise, stellar collaboration, and the ability to translate complex tech into compelling narratives and measurable outcomes. To apply, tailor your CV and cover letter with concrete regional PMM wins, GTM launches, and content governance schemes, include quantifiable impact, and show you can thrive onsite in London.
The Opportunity
This is a rare and career-defining opportunity for a Senior Product Marketing Manager to take full global ownership of Sitetracker’s energy vertical, continuing to refine and strengthen the worldwide narrative for clean energy, EV charging, and utilities, all to scale a proven program while leveraging your expertise to deliver unparalleled depth, responsiveness, and regional nuance across EMEA, NORAM, and APAC. You will do this with consideration for our core system of record platform, Sitetracker, along with our AI platform, Scout.
What You'll Do
As our Senior Product Marketing Manager for Energy, you will step into a pivotal, global role, taking full ownership of Sitetracker’s energy vertical. This is the first time we’ve hired a PMM at the senior manager level in Europe — offering you unprecedented scope and impact. While you’ll be based in EMEA and build strong day-to-day relationships with our EMEA sales team, your mandate is truly worldwide: ensuring that our NORAM and APAC selling teams receive the same exceptional quality of vertical expertise, enablement support, and strategic GTM input. You’ll be responsible for absorbing, validating, and scaling the strong foundation we’ve built over four years of significant growth in the energy sector — carrying that momentum forward — and navigating diverse time zones and selling cultures to deliver consistent, high-impact support globally.
The Skills You'll Have
Global energy vertical expertise & cross-regional market fluency
- Describe how the clean energy, EV charging, and utilities buyer landscape differs between EMEA, NORAM, and APAC – in terms of buyer profiles and technology investment drivers.
- Tell me about a time you supported sales teams across more than one region or market with vertical expertise. How did you adapt your knowledge and output?
- If you inherited an existing global energy PMM program, how would you validate whether the positioning and messaging holds up across all three regions?
- Demonstrate a nuanced understanding of how global macro trends (e.g., carbon pricing, energy security) manifest differently across regional energy markets and impact technology adoption.
- Share an example where your deep, multi-regional energy expertise directly influenced product
Multi-region sales enablement & field partnership
- Tell me about a time you managed a global or multi-region content library. How did you audit for regional relevance, decide what to localise versus standardise, and keep it current?
- How do you decide when a globally-developed piece of content needs regional adaptation versus when it can be used as-is? What factors drive that call?
- Describe a piece of TOFU or thought leadership content you developed for a technical or regulated vertical that performed well. What made it resonate with a sophisticated audience?
- Illustrate how you’ve developed a content governance model that ensures regional relevance and accuracy across a global content library without creating bottlenecks.
- Present a case where you transformed complex technical information into compelling narratives that resonated with diverse buyer personas across different global energy segments.
GTM strategy & cross-functional execution
- Walk me through a GTM launch you led that involved sales teams in more than one region – what did you own, how did you adapt execution across markets, and what did it produce?
- How do you adapt a GTM strategy built for one market to fit the buyer maturity, deal cycles, and competitive dynamics of a different region without starting from scratch each time?
- Tell me about an NPI or product launch you helped orchestrate across product, sales, and enablement. What was your coordination role and how did you keep it on track across time zones?
- Outline a multi-regional GTM strategy that successfully navigated significant regulatory or cultural differences to achieve market entry or expansion.
- Detail a complex, cross-functional GTM initiative where you were solely responsible for aligning stakeholders across three+ regions to a unified launch plan.
- Tell me about a time you managed a global or multi-region content library. How did you audit for regional relevance, decide what to localise versus standardise, and keep it current?
- How do you decide when a globally-developed piece of content needs regional adaptation versus when it can be used as-is? What factors drive that call?
- Describe a piece of TOFU or thought leadership content you developed for a technical or regulated vertical that performed well. What made it resonate with a sophisticated audience?
- Illustrate how you’ve developed a content governance model that ensures regional relevance and accuracy across a global content library without creating bottlenecks.
- Present a case where you transformed complex technical information into compelling narratives that resonated with diverse buyer personas across different global energy segments.
Within 90 Days, You'll:
- Fully absorb and validate Sitetracker’s existing global energy PMM messaging, positioning, and collateral, quickly becoming the trusted go-to SME for all regional sales teams.
- Establish strong working relationships and proactive feedback loops with the EMEA, NORAM, and APAC sales leadership and key field personnel.
- Identify initial opportunities to enhance regional enablement support, particularly for the EMEA team, based on early field interactions and program review.