Senior Social and Brand Copywriter

JobsCloseBy Editorial Insights

GetYourGuide seeks a Senior Social and Brand Copywriter to shape our global voice across social and brand campaigns, working with designers and researchers to translate strategy into engaging copy that hits KPIs. You’ll own brand copy standards, drive excellence on all channels, and scale copy with AI while upholding quality. The ideal candidate has 4+ years in brand marketing writing, native English, and experience with global brands, plus a proven ability to manage multiple projects in a fast paced, collaborative environment. To apply, submit your English CV via the form, review how we hire and life at GetYourGuide, and email [email protected] with questions; include portfolio samples of short to mid-form copy and brand storytelling.

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours. 

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

Team mission

GetYourGuide is looking for a talented Copywriter to join our in-house Creative Studio. Helping shape the voice of our brand for our global audience, it'll be your job to inspire our customers by driving our tone of voice across our Social Media channels and brand initiatives.

You'll craft engaging, on-brand copy on a daily basis across a range of formats, from Instagram posts and to editorial social-first campaigns, to video scripts, and other brand assets. You'll work with key stakeholders to transform strategy into creative campaigns and ideas, and execute them from start to finish. You'll also be responsible for defining and driving brand copy standards across the company, and all the assets you create.

The ideal candidate is a strong creative writer with a native fluency in English, and the ability to translate business objectives into best-in-class creative. You'll feel just as comfortable turning customers into brand advocates as you are at writing integrated campaigns from start to finish. Working closely with the Creative Lead, for Copy and Narrative and our talented team of copywriters and creatives, you'll help shape and bring to life our copy guidelines to engage our customers. 

We're looking for a creative partner who collaborates closely with the designers, visual teams, and other stakeholders to consistently deliver exciting, innovative, and on-brand marketing assets. A desire to work in a fast-paced, dynamic environment is essential.

Your mission

• Work closely with designers to interpret briefs, conceptualize them into idea directions, and execute them on deadline while taking into account budget and stakeholder satisfaction.
• Create on-brand, on-brief copy to meet a range of brand goals and KPls.
• Drive copy excellence as the primary Brand and Social Media writer.
• Implement AI to generate copy at scale, maintaining the highest standards of quality.
• Advocate for and manage across all marketing assets, working closely with user research and marketing teams to create clear and consistent messaging.
• Use detailed research and data to understand customer needs and desires, tailoring your messaging to match accordingly.
• Take responsibility for crafting engaging, structurally correct, and on-brief copy that influences various types of readers.
• Develop and communicate our brand both externally and internally.

Your toolkit

• 4+ years of experience as a brand marketing writer.
• A native English speaker and writer with strong communication skills.
• Experience working with global brands a plus.
• Excellent writing skills with a flair for short and mid-form brand marketing copy.
• Eager collaborator and storyteller, with a strong interest in brand marketing.
• Ability to contribute to and champion unified marketing copy standards for GetYourGuide whilst understanding how they adapt on channel-by-channel basis.
• Ability to engage audiences with thoughtful and inspiring copy.
• Very organized, driven, and not afraid to take ownership.
• Proficient at managing multiple projects simultaneously.

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development
• Work from anywhere in the world for 30 days per year
• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.
• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events
• Monthly transportation and fitness budget
• Discounts for you, your friends, and family on GetYourGuide activities
• Language reimbursement program
• Health and wellness benefits

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application. 

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