Senior Strategist

JobsCloseBy Editorial Insights

OLIVER Agency, part of The Brandtech Group, is hiring a Senior Strategist to join our Dubai team onsite, 2 to 3 days a week. You’ll lead social-first strategy across 15 markets, turning audience insight, cultural signals and platform data into briefs, frameworks and recommendations that drive impact. You’ll own always-on content, campaign platforms and creator partnerships, mentor junior strategists, and collaborate with creative, production and client teams to keep work coherent. Requirements: 8+ years in social-first strategy, beauty or FMCG experience, deep platform know-how, Gen AI fluency, and an agentic mindset. Apply with an English CV, a concise results-focused portfolio, and briefs you authored; highlight leadership and cross-market experience.

Role: Senior Strategist 

Location: Dubai, United Arab Emirates (Office presence expected 2-3 days per week)

Please submit your CV in English

THE OPPORTUNITY 

Looking to do the best work of your career? 

We’re building a team across 15 markets to own the brands social presence end to end: insight and ideation, platform-native creative, publishing, live ops, and community. From the first idea to the final reply, you’ll shape how the brand shows up every day and create work that influences culture. 

You’ll move at newsroom speed with rigorous craft launching ideas that travel, partnering with standout creators, and turning comments into conversations that become cultural moments. The brief is straightforward: make the brand the most culturally relevant brand on social. You’ll have the scale, purpose, and creative freedom to make it real. 

If you’re motivated by ideas that matter, sharpened by data, and committed to making the internet more positive, this is the place to do it. Bring your craft and your courage. Together we’ll build culture not just content and do the best work of our careers. 

You'll lead the strategic direction for the brands social content, bringing together consumer insight, cultural intelligence, platform expertise, and brand purpose to inform creative work that genuinely connects. You'll partner with creative, production, social media, and client teams to ensure every piece of social content is grounded in a clear, compelling strategic rationale. Your understanding of how people discover, consume, and share content on social platforms will be central to keeping the brands voice distinctive, relevant, and effective. 

THE ROLE 

You'll be the strategic engine behind the brands social presence, turning audience understanding, cultural signals, and platform data into briefs, frameworks, and recommendations that guide the creative team to produce stand-out work. Working across always-on content, campaign activations, creator partnerships, and reactive cultural moments, you'll ensure the brands social output is strategically coherent and creatively ambitious. 

We're looking for someone who can think at brand level and act at platform level, someone equally comfortable articulating a long-term content strategy as they are writing a sharp brief for a trending moment on TikTok. Success means social work that is rooted in real insight, aligned with the brand purpose, and demonstrably effective in driving engagement, conversation, and brand affinity. 

WHAT YOU'LL DO 

• Lead social-first strategy for the brand, developing content strategies, campaign platforms, and always-on frameworks that connect brand purpose to audience behaviour on social 
• Mine consumer, cultural, and category insight to identify opportunities for the brand to show up meaningfully in social conversations and cultural moments 
• Translate platform data, social listening, and audience research into actionable creative briefs that give the team a clear strategic springboard 
• Develop audience and community strategies that deepen the brands connection with diverse audiences across markets and platforms 
• Partner with the creative team to shape ideas from brief through to execution, providing strategic input that sharpens and elevates the work 
• Collaborate with social media managers to align strategic recommendations with publishing plans, platform priorities, and performance learnings 
• Inform creator and influencer strategy, identifying partnership opportunities that are authentic to the brand and relevant to target audiences 
• Present strategic thinking and campaign recommendations to the brand team with clarity, confidence, and a strong point of view 
• Analyse social performance data and campaign results to refine strategy over time, building a continuous learning loop between insight, creative, and outcomes 
• Stay ahead of social platform evolution, emerging audience behaviours, cultural trends, and competitive activity in beauty and personal care 
• Mentor and develop junior strategists within the studio, building strategic capability and fostering a culture of curiosity and rigor 
• Shape strategic processes and tools for the studio, including briefing templates, insight frameworks, and reporting approaches suited to social-speed workflows 

WHAT YOU BRING 

• 8+ years of strategy experience, with a significant focus on social-first or digital-first work for consumer brands 
• Deep understanding of social platforms (TikTok, Instagram, YouTube, and emerging channels), including how audiences behave, how content is discovered, and what drives engagement 
• A track record of developing strategies that led to effective, measurable social campaigns or content programmes 
• Experience in beauty, personal care, wellness, or FMCG, with a strong grasp of category dynamics, consumer motivations, and cultural context 
• Proven ability to turn research, data, and cultural observation into sharp, actionable briefs and strategic frameworks 
• Experience working with or briefing content creators and influencer partnerships as part of a social content strategy 
• Confidence presenting strategic recommendations to senior brand stakeholders, with the ability to simplify complexity and build conviction 
• Strong analytical skills, with experience using social listening tools, platform analytics, and audience research to inform strategy 
• A collaborative working style, with experience partnering closely with creative, production, and media teams 
• Experience mentoring or developing other strategists 
• Professional proficiency in English; additional languages are a plus 

Gen AI and Agentic Thinking: 

• Proficiency with Gen AI tools (such as ChatGPT, Claude, Perplexity, research assistants) to enhance insight generation, trend analysis, audience research, and strategic development 
• Agentic mindset: ability to deconstruct complex strategic challenges, map out the most effective approach, and execute with rigor and adaptability 
• Experience using AI to accelerate research, identify patterns in data, and stress-test strategic hypotheses 
• Understanding of AI capabilities and limitations, with strong critical evaluation of AI-generated insights and a commitment to human judgement and contextual nuance 
• Ability to guide teams in using AI tools responsibly and effectively within the strategic process 
• Qualifications: Formal degree 

 NICE TO HAVE 

• Multi-market or global brand strategy experience, with an understanding of adapting social strategy across regions and audiences 
• Experience in a social-specialist, in-house, or embedded agency environment 
• Familiarity with social commerce, community management strategy, or earned media approaches 
• Experience with brand purpose, inclusion, or social impact strategy 
• Knowledge of the evolving regulatory and ethical landscape in beauty marketing 

Req ID: 16851

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