SEO & Organic Growth Manager

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Abano Healthcare is seeking an experienced SEO & Organic Growth Manager to drive organic visibility and patient acquisition across Maven Dental, 1300SMILES and Lumino. This full-time onsite role in South Brisbane is hands-on and multi-brand, requiring you to develop and execute SEO strategies, optimise local SEO and Google Business Profiles, shape content to fuel patient demand, and boost website conversions while tracking ROI. You’ll partner with Website, Performance Marketing, Analytics and Marketing Operations, manage SEO agency relationships when needed, and edge the business with emerging AI search experiences. Ideal candidates bring solid multi-location healthcare or lead-generation SEO experience, deep knowledge of on-page, local and technical SEO, GA4, GSC, SEMrush, Screaming Frog and CRO, with preferred GA4 or SEMrush Academy certifications. In your application, quantify impact with measurable outcomes, emphasize local and cross-brand wins, collaboration with cross-functional teams, and a clear link between SEO activity and bookings, patient acquisition and ROI, and show a passion for Abano’s brands and mission.

Company Description

Abano Healthcare is Australasia's largest dental support organization (DSO), dedicated to providing exceptional dental care to patients across Australia and New Zealand. We are a team of passionate professionals committed to supporting our network of over 250 dental practices and 700+ clinicians, empowering them to deliver the highest quality oral healthcare services.

Job Description

At Abano Healthcare, we're looking for an experienced SEO & Organic Growth Manager to drive organic visibility and patient acquisition across our leading brands - Maven Dental, 1300SMILES and Lumino.

This is a hands-on role where you'll develop and deliver SEO strategies that improve search performance, local discoverability and website conversions across Australia and New Zealand. You'll also play a key role in evolving our organic search strategy to include emerging AI-powered search experiences and answer engines.

What you'll be doing

• Develop and execute SEO and organic growth strategies across multiple brands and practice websites.
• Optimise local SEO, Google Business Profiles and practice listings to improve local discoverability.
• Create and enhance content strategies to support patient acquisition and treatment demand.
• Identify opportunities to improve website performance and conversion rates.
• Monitor SEO performance, analyse data and provide recommendations for continuous improvement.
• Partner with Website, Performance Marketing, Analytics and Marketing Operations teams to deliver integrated digital initiatives.
• Manage SEO agency relationships where required and ensure best practice across all organic channels.

Qualifications

Knowledge & Experience

• Strong SEO experience, ideally in a multi-location, healthcare, services or lead-generation environment.
• Strong understanding of on-page SEO, local SEO, technical SEO, content strategy and Google Business Profiles.
• Good understanding of emerging AI search, GEO/AEO and zero-click search trends, with the ability to translate them into practical actions.
• Commercial mindset with the ability to connect SEO, AI visibility and website activity to bookings, patient acquisition, utilisation and ROI.
• Experience identifying website conversion opportunities and defining CRO hypotheses and success measures.
• Comfortable using GA4, Google Search Console, SEMrush, Screaming Frog, local SEO tools and CMS platforms.
• Ability to work closely with a Website / CMS owner, web dev agency, analytics and operations teams

Qualifications, Certificates, and Licenses

• Google Analytics / GA4 certification preferred.
• Advanced SEO certification such as SEMrush Academy, HubSpot SEO, Ahrefs Academy or equivalent preferred.
• CRO, UX analytics, Google Business Profile, technical SEO, GEO/AEO or AI search training beneficial.

Additional Information

If you're passionate about organic growth, data-driven decision making and staying ahead of the evolving search landscape, we'd love to hear from you.