Snr Brand Mgr - Intimate Hyg NZ

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Essity seeks a Senior Brand Manager NZ to lead a multi-brand Personal Care portfolio including Libra, TOM Organic and TENA, turning regional strategy into locally relevant activation across in-store and digital channels. In this matrix leadership role you’ll partner with Australian and global teams to grow brand equity, penetration and market share, own the NZ commercial calendar, and drive customer marketing in partnership with Sales and Category while steering in-market innovation and data-driven strategy with budget management. Ideal: 8+ years FMCG across Brand or Commercial, strong execution, commercial acumen and stakeholder management; Circana/scan data is advantageous. Tips: tailor your resume to show end-to-end leadership, quantify ROI, and highlight cross-functional wins.

Shape the growth of a portfolio of trusted, purpose-led brands and make a meaningful impact on the well-being of New Zealanders.

At Essity, we don’t just build brands—we break barriers, challenge taboos, and create better lives. As Senior Brand Manager – New Zealand, you’ll lead the growth of our Personal Care portfolio, including Libra, TOM Organic, and TENA, bringing strategy to life in a way that drives both brand relevance and commercial success.

About the Role:
This is more than a marketing role—it’s a high-impact leadership opportunity across a multi-brand portfolio. You’ll act as the New Zealand market lead, translating regional strategy into powerful, insight-led execution that connects with consumers and delivers results.

Working at the intersection of marketing, sales, and category, you’ll drive end-to-end brand performance across multiplechannels. Operating in a matrix environment, you’ll collaborate with Australian and global teams while championing local needs to unlock growth opportunities.

What You Will Do:

• Lead execution of ANZ brand strategies within the NZ market
• Champion locally relevant, insight-led brand and shopper activation
• Drive brand equity, penetration, and profitable market share growth
• Identify growth opportunities through consumer, category, and market insights
• Partner closely with Sales and Category teams to deliver customer growth
• Lead integrated customer marketing and activation across in-store and digital channels
• Own and deliver the NZ commercial calendar across key initiatives
• Lead in-market execution of innovation in collaboration with cross-functional teams
• Translate data and insights into clear, actionable strategies
• Manage A&P budgets and optimise investment to maximise ROI

Who You Are:

• An experienced FMCG professional (8+ years) across Brand, Category, or Commercial roles
• Proven ability to balance strategic thinking with strong execution
• Commercially astute, with strong financial and analytical capability
• Skilled at translating consumer and shopper insights into growth initiatives
• A collaborative and confident stakeholder manager across matrix environments
• Comfortable leading across multiple brands and competing priorities
• Resilient, adaptable, and motivated to deliver results in a fast-paced environment
• Experience with retail dynamics and scan data (e.g. Circana) is advantageous

What We Can Offer You:
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

We also offer:

• A competitive salary package, because we want you to be rewarded for what you do best 
• Fully funded Wellbeing One Southern Cross medical insurance, with free annual health checks and doctor's appointments
• Free income protection, permanent disability, and life insurance
• Free Annual Flu Vaccinations, Annual Wellness day and free onsite parking 
• Learning and development opportunities to help you thrive

Ready for your next move? Apply now! Early applications encouraged.

Innovate for Good | Excel Together | Be You With Us

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