Social Media Manager – Luxury Beauty Brand
Persian HorizonJobsCloseBy Editorial Insights
Persian Horizon Beauty Group is hiring a seasoned Social Media Manager to translate five luxury salon experiences into a powerful digital presence across Instagram and TikTok. The role requires 5+ years in Dubai, 2+ years in beauty or luxury, a proven portfolio of viral content and audience growth, expert Reels and TikTok strategy, UGC campaigns, and strong analytics to optimize reach, engagement and conversions for five accounts. You will develop content strategies, manage daily posts, collaborate with photographers and videographers, and actively engage the community. Benefits include competitive salary, performance bonuses, studio access, and creative autonomy. To apply, feature Dubai savvy, data driven case studies, demonstrate multi brand work, and present a concise luxury brand content plan.
About Persian Horizon Beauty Group
Persian Horizon Beauty Group operates five luxury salons across Dubai, serving a premium clientele in beauty and wellness.
We are building a brand that reflects elegance, innovation, and authority in the luxury beauty space. Our ambition is clear: to become one of Dubai’s most visible and influential salon groups across digital platforms.
We are looking for a Social Media Manager who can translate our in-salon excellence into powerful digital presence.
Role Overview
The Social Media Manager will lead content strategy, community engagement, and performance optimization across Instagram, TikTok, and emerging platforms for five salon accounts.
This role requires a highly creative, trend-aware, and data-driven professional who understands luxury positioning, short-form video strategy, and audience growth mechanics.
You will be responsible for turning daily salon activity into high-impact, scroll-stopping content.
Key Responsibilities
• Develop and execute content strategies for five luxury salon accounts • Create, schedule, and manage daily posts across Instagram and TikTok • Produce and oversee high-performing Reels and short-form video content • Launch and manage UGC (User-Generated Content) campaigns • Engage actively with community (comments, DMs, story interactions) • Collaborate with videographers, photographers, and salon teams • Monitor analytics and optimize content for reach, engagement, and conversions • Stay ahead of trends and adapt content to platform algorithm shifts
Requirements
Qualifications
• Minimum 5 years of professional experience in Dubai • Minimum 2 years in beauty, fashion, luxury, or lifestyle industry • Proven portfolio demonstrating viral content and measurable audience growth • Strong expertise in Instagram Reels and TikTok content strategy • Advanced knowledge of content planning tools and analytics dashboards • Experience managing multiple brand accounts simultaneously • Fluent in English; Arabic preferred
Performance Expectations (First 6–12 Months)
• Consistent growth in followers and engagement rates • Increased reach and shareability of video content • Development of recognizable brand voice across platforms • Launch of structured UGC and influencer collaborations • Clear reporting on KPIs including reach, engagement, saves, shares, and conversion metrics
Who Should Apply?
This role is ideal for a social media professional who combines creativity with analytics and understands how luxury brands communicate online.
If your content consistently drives engagement, growth, and visibility — and you understand how to balance trends with brand identity — we encourage you to apply.
Benefits
What We Offer
• Competitive salary • Performance-based bonuses tied to viral reach and growth • Access to professional camera equipment and studio space • Creative autonomy with fast decision-making structure • Opportunity to build and scale a luxury beauty digital presence in Dubai