Social Media Manager, Marketing + Communications, Hybrid

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University of Cincinnati seeks a Social Media Manager to own the strategy for the official @uofcincy channels, turning awareness into measurable action across UC’s 700,000 followers. You will lead strategy and daily execution, create action-driving content for prospective students, employers and partners, strengthen the brand, monitor interactions, stay ahead of trends, and establish ROI frameworks with weekly and campaign reporting. You’ll coordinate campus-wide efforts with Marketing + Communications, Enrollment Management and senior leadership for events, ensure ADA compliance, and mentor Co-op 2.0 students. Requirements: bachelor’s degree, seven years of related education/experience and at least three years in social media. Hybrid or remote in OH/IN/KY; salary up to $65,000; apply via the UC applicant portal, internal applicants via SuccessFactors; bring a portfolio of ROI case studies; UC is an E-Verify employer.

Current UC employees must apply internally via SuccessFactors 

Next Lives at the University of Cincinnati

Founded in 1819, the University of Cincinnati ranks among the nation’s best urban public research universities. Home to more than 53,600 students, 12,000 faculty and staff, and over 360,000 living alumni, UC, a Carnegie 1 institution, combines research prowess with a physical setting The New York Times has called “the most ambitious campus design program in the country." UC's momentum has never been stronger as the anchor of the Cincinnati Innovation District, the oldest cooperative education (co-op) program in the country with students earning $94 million annually through paid experiences, an academic health system, and as a member of the Big 12 Conference. The university contributes $10.6 billion in economic impact to the city and $22.7 billion to the state of Ohio. At UC, next is all of us. Learn more at uc.edu. 

UC is a mission-driven organization where we are committed to student success and positively transforming the community through scholarship and service.  We thrive on innovation, making an impact, and fostering an environment where staff and faculty are key contributors to UC’s success. 

Job Overview

The Social Media Manager informs and transforms the University of Cincinnati’s integrated marketing strategy through action-driving, scroll-stopping content across the official @uofcincy social channels.

With nearly 700,000 followers across primary platforms, UC’s social presence is a powerful engine for reputation, recruitment, and reach. This role leads both strategy and daily execution for the university’s official channels with a primary goal of transforming audiences into amplification, action and measurable impact.

This position may offer a hybrid or fully remote work arrangement for applicants residing in Ohio, Indiana or Kentucky. Remote work arrangements are subject to change in accordance with university policy.

Essential Functions

• Own and lead the university-wide social media strategy aligned to UC’s reputation, recruitment and reach priorities, serving as the primary steward of the official @uofcincy channels.
• Develop and execute action-driving social content strategies that convert key audiences — prospective students, employers, industry partners and community stakeholders — from awareness and engagement to measurable outcomes including inquiries, applications, partnerships and advocacy.
• Strengthen, protect and advance UC’s brand by expanding reach, shaping perception and increasing meaningful engagement across platforms.
• Identify and elevate UC accomplishments and authentic student, faculty and alumni stories by creating content that engages distinct audiences and drives measurable action.
• Monitor, engage and manage community interactions across platforms, fostering audience growth and strengthening brand affinity.
• Stay ahead of emerging social and digital trends, proactively recommending platform shifts, content innovation and strategic pivots while testing and implementing new approaches.
• Establish and manage ROI frameworks and performance measurement strategies; define key metrics tied to lead cultivation and campaign success; conduct ongoing analysis and deliver weekly and campaign-level reporting that clearly illustrates impact and informs optimization.
• Coordinate and execute university-wide social efforts in partnership with Marketing + Communications, the President’s Office, Enrollment Management and campus stakeholders for major institutional initiatives and events (Move-In, major athletic events, Decision Day, Graduation, high-level announcements, etc.).
• Monitor and assess user-generated content to identify brand risks and emerging issues; support crisis communication efforts through proactive monitoring, escalation and documentation of social sentiment.
• Lead monthly strategy and planning sessions to align content across UC’s 600+ social accounts while serving as the campus-wide authority on social strategy, policy and governance.
• Own and manage social media policy, account creation processes and feedback systems, ensuring institutional consistency and brand protection.
• Ensure ADA and Section 508 compliance while maintaining accessible, user-centered social channels.
• Manage and mentor Co-op 2.0 student(s) supporting social media and video content creation and may provide direct or indirect supervision of exempt and non-exempt staff as assigned.
• Perform other related duties as assigned.

Required Education

• Bachelor’s Degree
• Seven (7) years of relevant education, experience and/or other specialized training can fulfill minimum education and experience requirements

Required Experience

• Three (3) years of relevant experience.

Physical Requirements/Work Environment

• Office environment/no specific unusual physical or environmental demands.

Compensation and Benefits

UC offers an exceptional benefits package designed to support your well-being, financial security, and work-life balance. (UC Benefits) Eligibility may vary by position and FTE status. Highlights include:

Salary/Hourly Pay Rate Information: up to $65,000 annually based on candidate experience.

Comprehensive Tuition Remission

UC provides tuition remission for you and your eligible dependents, covering tuition costs for nearly all undergraduate and graduate programs offered by the university.

Robust Retirement Plans

As a UC employee, you won’t contribute to Social Security (except Medicare). Instead, you’ll choose between state pension plans (OPERS, STRS) or an Alternative Retirement Plan (ARP), with UC contributing 14–18% of your salary based on position.

Real Work-Life Balance

UC prioritizes work-life balance with a generous time-off policy, including:

Vacation and sick time

11 paid holidays and additional end-of-year paid time off (Winter Season Days)

6 weeks of paid parental leave for new parents

Additional Benefits Include:

• Competitive salary based on experience
• Comprehensive health coverage (medical, dental, vision, prescription)
• Flexible spending accounts & wellness programs
• Professional development & mentorship opportunities

To learn more about why UC is a great place to work, please visit our Careers Page.

UC is an E-Verify employer.  If hired into this position, you will be required to provide satisfactory proof of employment eligibility by providing acceptable, original forms of identification for employment verification via the Federal I-9 employment verification process. Click here for a list of acceptable documents.  

Important: To apply you must create a profile and submit a complete job application through the UC applicant portal. We are unable to consider “easy apply” applications submitted via other websites. For questions about the UC recruiting process or to request accommodations with the application, please contact UC HR at [email protected].

Equal Opportunity Employer.  Building a workplace where all qualified applicants will receive consideration for employment, including Individuals with Disabilities and Protected Veterans.

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