Social Media Specialist – Social Selling

Persian Horizon is hiring a Social Media Specialist to work embedded with our sales department , supporting social selling, lead generation, and personal brand positioning for our sales team across LinkedIn, Instagram, and X (Twitter) .

Role Overview

You will work day-to-day with sales representatives to:

• Build and optimise their personal social media presence

• Support social outreach and relationship building

• Turn online visibility into real sales conversations and leads

You will collaborate closely with Sales Management and Sales Coaches to ensure social activity directly supports deal flow and closures .

Key Responsibilities

• Optimise and maintain professional personal profiles for sales team members on:

  • LinkedIn (primary focus)

  • Instagram

  • X (Twitter)

• Support the sales team in building:

  • Credible personal brands

  • Investor- and client-facing profiles

  • Trust-driven positioning

• Assist in creating and refining:

  • Profile bios and descriptions

  • Headlines and positioning statements

  • Introductory messages and connection notes

• Work alongside sales reps on:

  • Social outreach activity

  • Conversation follow-ups

  • Moving contacts from social platforms into WhatsApp Business or CRM

• Coordinate closely with the Sales Team to ensure:

  • Messaging aligns with offers and deals

  • Social activity supports active pipelines

  • Leads are handed over cleanly for closing

• Track and report on:

  • Profile growth and engagement

  • Conversations initiated

  • Leads generated via social channels

Requirements

• Proven hands-on experience as a Social Media Specialist or Social Selling support role

• Strong practical knowledge of LinkedIn (mandatory)

• Working experience with Instagram and X (Twitter) in a business or sales context

• Understanding of how social platforms support lead generation and sales conversations

• Ability to work closely with sales teams in a fast-paced environment

• Strong written communication skills

• Comfortable working on-site with daily coordination with Sales

CRM familiarity and WhatsApp Business experience are a strong advantage.

What This Role Is Not

• Not a content creator or influencer role

• Not a brand-only or awareness-only position

• Not suitable for remote, freelance, or part-time profiles

This role is for someone who understands that social media is a sales tool , not just a marketing channel.

Work Model

• 100% on-site in Dubai

• Daily in-office collaboration with the sales department

• Remote or hybrid applications will not be considered

Benefits

Benefits

• Competitive base salary

• Performance-based incentives linked to lead generation and sales impact

• On-site role with direct exposure to the sales team and revenue activities

• Clear growth path into Social Selling or Sales Enablement roles

• Structured environment with clear KPIs and expectations

• Long-term opportunity within a growing commercial organization