Specialist - Marketing (Sakina)

JobsCloseBy Editorial Insights

SEHA is looking for a Specialist Marketing in Abu Dhabi, full-time onsite, to drive brand development, content creation and communications. The ideal candidate writes engaging copy aligned with SEHA’s tone, collaborates with Marketing and Communications, designers, and web teams, and uses SEO to boost visibility while managing the editorial calendar and content strategy. You will plan campaigns, research topics, monitor results, and stay current with trends while upholding SEHA policies and confidentiality. Required bachelor’s in Marketing and communications, journalism or related field; master’s in Digital Marketing or MBA preferred. Tips: showcase a strong writing portfolio, demonstrable SEO results, and collaborative storytelling; tailor your application to SEHA’s healthcare brand and Abu Dhabi context; highlight onsite readiness and customer service mindset.

---

Key Responsibilities of the role Corresponding Key Activities performed by the role Brand development, promotion and protection

• Creates engaging written content for all of SEHA’s marketing and communications channels. These channels may include ATL & BTL advertising, social media, digital and/or internal. 
• Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
• Stay up-to-date with the latest industry trends
• Produce error-free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision

Marketing activities

• Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand 
• Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials
• Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director
• Liaise with Designers to enrich text with visual aids, like images and charts
• Cooperate with the marketing team to create web content and monitor its effectiveness over time
• Use SEO practices to optimize articles and increase visibility

 

Communications activities

• Plan and implement editorial calendar
• Prepare and publish articles that describe our company and products
• Write clean, concise, well-polished content
• Research industry-related topics and identify gaps in our content
• Shape language and tone used in sales emails, banners and brochures
• Ensure all content is up-to-date
• Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
• Determine sources for content creation (both internal and external)

Other specific responsibilities of the role Corresponding Activities performed by the role  

 

 

 

SEHA Compliance guidelines Corresponding Activities performed by the role Complying with Policies, Procedures and Practices of the SEHA Corporate and other regulatory requirements

• Complying consistently with policies, procedures and practices and ensuring alignment with SEHA corporate policies
• Completing and maintaining regulatory requirements including: licensure and certification and other mandatory training within established time frames

Maintaining Confidentiality

• Maintaining confidentiality with regards to any information exchanged or received in the current capacity of role in accordance with SEHA corporate policies 

Promoting Customer Service standards

 

• Assuming the role of a brand ambassador for SEHA and promoting a customer focused philosophy in dealing with any stakeholders 
• Maintaining positive and effective working relationships within the department/division and also with other departments/sections within SEHA 
• Performing any other duties as may be assigned relevant to the basic responsibilities of the role 

Adhering to the Occupational Health and Safety, Materials Management and Maintenance standards

• Adhering to requirements of the Occupational Health and safety guidelines and infection control guidelines
• Understanding and adhering to emergency preparedness plans/policies

Ensuring Personal Effectiveness

• Recognizing the necessity of continuously developing skills and acquiring additional knowledge appropriate to the position
• Dressing appropriately to meet the expectations of the specific work area and in alignment with the Occupational Health and Safety policies
• Building key partnerships within the organization for pursuing client-centered, comprehensive, integrated systems of care
• Complying with any regulations related to mentoring, training, development of UAE nationals staff

Required: Bachelor’s degree in Marketing and communications, journalism, Business Administration or other related field required 

Desired: Master’s degree in Digital Marketing  or Masters of Business Administration preferred

Abu Dhabi Healthcare Company (SEHA) is the largest and most comprehensive healthcare network in the UAE that was established in 2007 with the objective of operating all public hospitals and clinics across the Emirate of Abu Dhabi.

SEHA is committed to delivering world-class healthcare services using the most advanced diagnostics and systems across its network of public healthcare centers and hospitals in addition to partnering with global leaders in healthcare, including world renowned organizations such as the Mayo Clinic.