Specialist, Sports Marketing

JobsCloseBy Editorial Insights

Adidas is seeking a Specialist, Sports Marketing in Melbourne to bring the brand to life through partnerships with athletes, teams and organisations. You’ll manage a growing partner portfolio, deliver activation for campaigns and product launches, secure new collaborations, support contract discussions, coordinate athlete seeding and product allocations, manage distribution and ensure brand standards across all partners. You’ll work closely with Marketing, Sales and external partners to maximise visibility and commercial impact. The ideal candidate has 2+ years in sports marketing or partnerships, a Marketing or Business degree, and strong organization, communication and negotiation skills, plus a real passion for sport. For best results, tailor your resume with concrete partnership wins, highlight cross-functional project delivery, and show how you measure campaign impact while staying ahead of local sports trends.

Purpose & Overall Relevance for the Organization:

This role helps bring the adidas brand to life through partnerships with athletes, teams and organisations. You’ll manage and grow a portfolio of brand partners, ensuring they are supported and activated in a way that strengthens brand visibility, drives engagement, and supports commercial goals.

Key Responsibilities:

• Build and manage strong relationships with athletes, teams and partners, delivering a high level of day-to-day support
• Identify and help secure new partnerships that align with adidas brand direction and category priorities
• Support contract discussions and negotiations with partners and agents
• Deliver seamless execution across key campaign moments and product launches
• Coordinate product allocations and orders for athlete seeding and key footwear launches
• Manage the end-to-end distribution of product to athletes and partners
• Maintain accurate tracking of product inventory and ensure it is organised and accessible
• Monitor how partners are featured across campaigns and ensure alignment with brand objectives
• Ensure athletes and partners represent adidas in line with campaign expectations and brand standards
• Support broader Sports Marketing activity during peak periods, working cross-functionally with internal teams

Key Relationships:

You’ll work closely with teams across Marketing, Sales, Customer Service, Finance and Category, as well as external partners including athletes, teams and agents.

Knowledge, Skills and Abilities:

• Strong understanding of the local sports and cultural landscape
• Interest in sport, athlete partnerships and brand storytelling
• Highly organised with strong attention to detail
• Confident communicator with the ability to build relationships internally and externally
• Comfortable managing multiple priorities in a fast-paced environment
• Strong problem-solving and analytical skills
• Negotiation skills or exposure to commercial discussions

Requisite Education and Experience / Minimum Qualifications:

• Degree in Marketing, Business or a related field
• Around 2+ years’ experience in sports marketing, partnerships, talent management or similar
• Experience working with athletes, brands or agencies is highly regarded