Store Manager - Cashel Street Concept Store, Christchurch

Adidas, the global sportswear brand, is hiring for a Store Manager to lead the Cashel Street Concept Store in Christchurch, New Zealand. This is a full-time, onsite role that puts you in charge of driving store performance, guiding the team, and delivering an outstanding customer experience in a high-visibility shopping location. The company is looking for someone who presents the store and themselves to a high standard and who thrives on supporting a diverse range of customers and key stakeholders. The right candidate will lead from the front, inspire their team, and keep a sharp focus on people and product.

The successful candidate will balance hands-on selling with strong leadership, setting the tone for how the store operates and how the brand is represented on the floor. They will liaise with district leadership and brand partners to ensure the store meets adidas standards, while maintaining a welcoming, high-energy environment for customers and staff alike.

Day-to-day rhythms in the Cashel Street Concept Store

On a typical day, you’ll coach and direct the team to hit KPI targets and deliver an exceptional customer journey. You’ll own the store’s performance metrics, making sure the team understands data, objectives and the action plans that drive results. You’ll analyse relevant data to challenge the status quo and identify opportunities to lift sales, productivity and profitability, then put practical changes into action.

Leading service on the sales floor comes with time on the shop floor, where you’ll model best practices and guide the team through daily routines. You’ll work with the District Manager and back-office partners to identify promising performers and grow them along adidas’ Retail Field Career Ladder. Training and coaching will be a constant, with an emphasis on boosting KPI performance and brand knowledge across the store.

Operational excellence is part of the role too. You’ll coordinate how the team executes established Visual Merchandising and In-Store Communication standards, ensure smooth inventory processing and a clean, efficient stock-to-floor flow, and collaborate with internal stakeholders and brand partners to secure the right level of department support at store level.

What adidas is looking for in the right candidate

• Demonstrated success as a retail store manager with a history of meeting or exceeding budgeted sales
• Evidence of strong leadership with coaching and mentoring capabilities that lift team performance

• Experience managing a store that represents a men’s or women’s global brand, preferably in the sports sector
• A track record of coaching and mentoring team members to help them succeed and grow

Pay, benefits and practical details

The package includes a competitive annual salary, a retail bonus scheme, and adidas employee benefits. The role is full-time and onsite in Christchurch, NZ.

Advice for applicants

Lead your resume with a clear record of steering a retail team to meet or beat budgeted sales, and mention the size of the team you’ve managed and the store you’ve led.

Back up your claims with concrete results. Include numbers that show how you raised KPI performance, improved customer experience, or increased productivity, along with examples of the coaching or mentoring you provided to staff.

Be ready to talk through how you would own the store and communicate performance to your team. Prepare a story about a time you used data to drive action, implemented changes on the floor, and then saw measurable improvements in sales or efficiency.

Ask a thoughtful question about development opportunities for strong performers, such as how adidas positions staff on the Retail Field Career Ladder and what supports exist to help top talent advance.