Territory Sales Representative

JobsCloseBy Editorial Insights

Territory Sales Representative at Herc Rentals in Red Deer is a full‑time onsite role with a base of $40,000 plus uncapped commissions and a company vehicle, aimed at boosting branch revenue by acquiring new rental and sales accounts in construction and related sectors. Key attributes include 3 to 5 years of outside sales in construction or equipment rental, proven ability to develop and nurture territory opportunities, exceptional communication and negotiation skills, strong organizational ability, and a valid Class 5 driver’s license with a recent abstract. To apply, tailor your resume to quantify territory growth, cold calling wins, and relationship building, and highlight any safety or regulatory awareness relevant to Canada. Current employees should use the Herc Employee Career Portal.

If you are currently an employee of Herc Rentals, please apply using this link: Herc Employee Career Portal

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 602 locations and has about 9,600 employees in North America as of December 31, 2025.

In Canada, Herc Rentals has a significant presence with multiple locations across the country. The company provides a wide range of equipment rental services to various industries, including construction, industrial, and government sectors. Herc Rentals is committed to supporting Canadian businesses by offering high-quality equipment and exceptional customer service. The company also focuses on safety and sustainability, ensuring that its operations comply with Canadian regulations and standards.

Job Purpose

We are currently looking for Territory Sales Representatives to come and join our team.  The successful candidate will come from the construction industry, be a go-getter, uncovering new opportunities for the territory in which to sell while having the ability to develop and nurture business relationships with companies and individuals in their designated territory. The Sales representative’s goal is to maximize revenue for the branch and the company.

What you will do...

• Increase sales and branch revenue
• Establishing new rental and sales accounts through cold calling and personal visits to potential customer sites
• Develop “out of the box” sales strategies/models and evaluate their effectiveness
• Evaluate customers’ needs and build productive long-lasting relationships
• Meet personal and team sales targets
• Research accounts and generate or follow through sales leads
• Attend meetings, sales events and training to keep abreast of the latest developments
• Maintain and expand client database within your assigned territory

Skills

• Previous outside sales experience within the construction industry
• Proficient with computers
• Exceptional organizations skills
• Strong communication, negotiation and interpersonal skills
• Self-motivated and driven
• Bachelor’s degree with a concentration in marketing, promotions, sales or business administration.

Requirements

• The ideal candidate will have a proven track record with 3 to 5 years of outside sales experience in the construction or equipment rental industry.
• Must have valid class 5 driver’s license.
• A recent driver’s abstract will be required.

Req #: 67372

Type: Replacement

Pay Range: $40,000 base + uncapped commissions + company vehicle 

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role. 

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy
Medical, Dental, and Vision Coverage
Life and disability insurance
Healthcare spending account
Smoking Cessation Program
Weight Loss Program
Herc Life Wellness Program
 
Building Your Financial Future
Company matched Pension Plan
Employee Stock Purchase Program
Registered Retirement Savings Plan
Non Registered Savings Plan
Tax Free Spending Account (TFSA)
  
Life & Work Harmony
Paid Vacation Time Off (Minimum 3 weeks)
Paid sick days
Military leave
Employee Assistance Program (EAP)
Adoption Assistance Reimbursement Program
Tuition Reimbursement Program
Mechanic Tool reimbursement of up to $500 per year
Auto & Home Insurance Discounts
 
Protecting You & Your Family
Life Insurance
Supplemental Life Insurance
Accidental Death & Dismemberment Insurance
Disability Insurance
Critical Illness Insurance
Accident Insurance
 

Herc Rentals is an equal opportunity employer. Herc Rentals does not utilize Artificial Intelligence (AI) for sourcing or recruiting candidates.