TikTok Shop - Strategy Manager, Business Planning & Operations, London

JobsCloseBy Editorial Insights

TikTok Shop is seeking a Strategy Manager in London for the Business Planning & Operations team to drive growth and operational efficiency by turning data into practical solutions across categories, partnerships, strategy, governance, experience and data science. You will design category operation strategies, optimize partner segments and short video and live streaming approaches, refine product selection based on user insights, and build scalable SOPs and playbooks to empower partners. The right candidate has Operational Strategy or Consulting experience, strong data literacy, and a proven ability to lead cross functional projects that influence decisions. To apply, tailor your CV to show measurable impact, illustrate end to end initiatives, highlight stakeholder influence, and note any consumer platform or content based business model exposure; fluency in English or Chinese is valued, with readiness to work onsite in London.

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The Business Planning & Operations team take a strategic approach to driving impact cross-functionally across TikTok. They work with multiple business units and senior stakeholders including, but not limited to, Category, Partnerships, Strategy, Governance & Experience and Data Science. This team drives forward business growth and operational efficiency by providing significant business diagnosis and practical solutions through the use of analytical insights.

Responsibilities:
- Collaborate with category managers to design and execute category operation strategies, including partner, product, and content strategies to drive business growth.
- Analyze partner segments and optimize short video and live streaming strategies tailored to different partner characteristics.
- Develop and refine product selection strategies based on user preferences and platform insights.
- Optimize business SOPs, conduct root cause analysis, and provide scalable solutions for category-level operational issues.
- Build best practices and playbooks to enable partners to implement effective, data-backed strategies.

Minimum Qualifications:
- Demonstrable experience working in one or more of the following; Operational Strategy, Management Consulting, Growth Strategies, Commercial Analysis.
- Strong data sense and analytical skills, with the ability to derive actionable insights from complex datasets.
- Experience over-seeing strategic projects, driving forward cross-team collaboration and influencing decision making through data with actionable insights.
- Solid logical thinking and problem-solving capabilities.
- Excellent communication and cross-functional collaboration skills.
- Fluent in English or Chinese to be able to work with internal stakeholders based in London and in China.

Preferred Qualifications:
- Experience working in a consumer focused environment e.g Commerce, Retail, FMCG, Social Media, Technology, Entertainment.
- Knowledge/understanding of business models similar to TikTok and other content-based platforms.