User Acquisition Manager

JobsCloseBy Editorial Insights

FrontStory is hiring a data-driven User Acquisition Manager to own and scale Google Ads across dozens of apps, primarily Google App Campaigns, with a path to expand into YouTube, pre-installs and incentivized traffic as you prove impact. You’ll manage complex MCCs and multi-app budgets, build bidding strategies on predicted LTV rather than simple CPA, and translate GA4, Singular and RevenueCat data into actionable growth. Expect continuous testing of new campaign types and geos, plus pilots into additional channels. An ownership mindset and comfort with automation using AI tools are essential, as is collaboration with the founder. To apply, quantify your impact, show large-budget optimization, and demonstrate a proactive growth roadmap aligned with the role's data-driven, experimental culture; include onsite Tel Aviv readiness.

Description

Jedy Apps is a mobile app company operating a portfolio of 80+ Android utility apps on Google

Play, reaching ~1.5M daily active users. We run performance marketing at scale, with deep

in-house data infrastructure (Firebase/GA4, RevenueCat, Singular) and a growing set of

AI-driven automation tools for campaign management and analysis.

About the Role

We're looking for a data-driven, highly analytical User Acquisition Manager to own and grow our

Google Ads activity across a large multi-app portfolio. You'll be focusing on Google Ads

(primarily Google App Campaigns), with a clear path to expanding into additional non-social

channels such as YouTube, pre-installs, and incentivized traffic as you prove impact.

This is not a maintain-the-dashboards role. We want someone who treats UA as a science,

comfortable with LTV modeling, predictive bidding, and complex multi-app account structures

and who is constantly looking for the next lever to pull, whether that's a new campaign structure,

a new channel, or a smarter way to automate the work.

What You'll Do

Own and scale Google Ads performance across dozens of app campaigns.

Manage complex account structures, including multiple MCCs, numerous apps, and varying budgets and goals.

Build and optimize bidding strategies based on predicted Lifetime Value (LTV), rather than simple CPA or ROAS targets.

Analyze and interpret data from GA4, Singular, and RevenueCat to make data-driven user acquisition decisions based on payback and cohort performance.

Continuously test and expand acquisition efforts by exploring:

• New campaign types
• New geographic markets (geos)
• New bidding strategies

Evaluate and pilot additional acquisition channels, including:

• YouTube
• Pre-install campaigns
• Incentivized traffic

Leverage AI tools (e.g., Claude Code and similar) to:

• Automate reporting
• Detect anomalies
• Streamline repetitive account management tasks
• Contribute to improving internal automation processes

Demonstrate an ownership and entrepreneurial mindset by:

• Taking responsibility for the growth roadmap
• Proactively driving initiatives
• Collaborating closely with the founder and team while working independently

Requirements

• 3+ years of hands-on experience managing Google Ads accounts
• 1+ year specifically with Google App Campaigns (UAC)
• Strong analytical skills, genuinely comfortable with data, not just reporting on it
• Experience managing complex, large-scale account structures
• Experience working with predicted/modeled LTV as a bidding input, not just historical
• revenue
• Experience managing significant monthly advertising budgets