User Growth Manager – TikTok LIVE - Munich

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TikTok is seeking a data-driven User Operations Manager to drive German-language growth for TikTok LIVE in Munich. You’ll own end-to-end user strategy spanning acquisition, retention and monetization, grounded in behavioral analytics of viewing, gifting and conversion funnels, with segmentation and lifecycle programs, data-driven campaigns and rigorous A/B testing, while collaborating with product, creator ops and data teams to scale impact. To apply, emphasize measurable wins in growth roles, concrete campaigns you designed and their lift in engagement, retention or revenue, and your experience with live or gifting ecosystems plus German language proficiency. Highlight tools like SQL, Excel, GA or Tableau and your willingness to be onsite with a concise portfolio or case study.

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The LIVE Operations team is focused on building a scalable and high-performing TikTok LIVE ecosystem. By working closely with creators, agencies, and partners, we drive long-term growth through content innovation, monetization enablement, and community development.

We are looking for a data-driven User Operations Manager to drive user growth and monetization for TikTok LIVE in German.

You will own end-to-end user strategy, leveraging data to improve user engagement, retention, and revenue performance.

Key Responsibilities
- Define and execute user growth strategy (acquisition, retention, monetization)
- Analyze user behavior (viewing, gifting, conversion funnels) and generate actionable insights
- Build and optimize user segmentation & lifecycle strategies
- Design and iterate data-driven campaigns (e.g., gifting incentives, activation programs)
- Conduct A/B testing and evaluate performance
- Collaborate with cross-functional teams (product, creator ops, data) to drive impact