yd. Onehunga Assistant Store Manager

yd. Australia, a leading menswear brand, is looking for an Assistant Store Manager to join its Onehunga team in New Zealand. The role is onsite, working beside the Store Manager to push sales, lift team performance and create a store where customers and staff want to spend time. If you like leading from the floor, coaching people, and building great customer moments in fashion retail, this could be the next step for you. yd. is focused on delivering confidence and memorable experiences, and they want a leader who can help make that happen every day.

yd. is after a natural leader who puts people first, leads by example, and can energize a team to perform at its best. You’ll help run daily operations and keep up with a busy day while keeping the customer at the centre of everything you do. The role is about building a high-performing, customer-obsessed culture and supporting the Store Manager to drive results across the shop floor. The successful candidates will be contacted.

yd. isn’t just about selling clothes; it’s about sparking confidence, energy and memorable customer moments.

Stepping into store leadership in Onehunga

On a day-to-day basis, you’ll partner with the Store Manager to grow sales and raise team performance while shaping an environment where customers and team members want to return. You’ll help run the shop floor, address day-to-day issues, coordinate stock and merchandising, and keep the store aligned with yd. standards. You’ll lead by example, ensuring the yd. CLASS selling experience is felt by every customer, and you’ll support the visual merchandising to create an compelling in-store look and feel.

You’ll coach and motivate your team, provide steady feedback, and create development opportunities that help people grow and stay engaged. Your presence on the floor will build capability and confidence across the crew, and your hands-on leadership will set the tone for teamwork, collaboration and accountability.

A core part of the routine is walking the store with the Store Manager each week to spot opportunities, celebrate wins and translate those insights into actions that move results forward.

What you’ll need to bring to the role

To be considered, you should meet a few key requirements and have a few preferred capabilities that align with the business needs.

• Must-have: Experience leading a retail team with a people-first approach, focusing on development, accountability, collaboration and clear communication.
• Must-have: A proven ability to coach and inspire others to deliver standout results and memorable customer experiences.
• Must-have: Comfort giving regular feedback and offering development opportunities that support growth and future leadership within the business.
• Must-have: A strong leadership presence on the shop floor that builds capability, confidence and engagement across the team.
• Must-have: A drive to cultivate a sales-focused culture with the Store Manager and to exceed expectations rather than merely meeting them.
• Must-have: Consistently delivering the yd. CLASS selling experience to customers.
• Must-have: Ability to support and execute visual merchandising standards to create an impactful in-store experience.
• Must-have: Willingness to conduct weekly store walks with the Store Manager to identify opportunities and turn them into actions that drive results.

• Nice-to-have: Experience in a fashion retail setting with leadership duties.
• Nice-to-have: Familiarity with incentive programs or performance-based recognition ideas.
• Nice-to-have: Background in mentoring and development programs for frontline staff.

Pay, benefits and practical details

The position is full-time and based onsite at the Onehunga store in New Zealand, with day-to-day work anchored in supporting the team and serving customers. yd. offers a fast-moving, high-energy environment where no two days are the same, plus a competitive incentive program that rewards performance. You’ll also receive real support from leaders who are invested in your success, along with ongoing training, mentoring and development to help your career move forward.

Tips for making your application stand out

Lead with a clear snapshot of your retail leadership, showcase a time you coached a team to raise customer satisfaction and sales, and describe the culture you fostered on the shop floor.

Be ready to prove the must-have skills with concrete examples. Talk about how you delivered the yd. CLASS selling experience to customers and how you supported visual merchandising standards to create an engaging store environment.

In interviews, expect questions about managing a busy store, giving constructive feedback, and running weekly store walks. Have a simple plan you’d propose for your first 90 days, including how you’d partner with the Store Manager to drive sales and coaching conversations with your team.

Ask a focused question about leadership development and how yd. translates yd. CLASS into day-to-day actions, plus what opportunities exist for ongoing training and mentoring in this role.