Associate Strategy Director

JobsCloseBy Editorial Insights

VaynerMedia Sydney is hiring an Associate Strategy Director to lead end-to-end social strategy, turning consumer insights into a clear narrative that informs creative, content, tone of voice and influencer playbooks across Food & Bev, Fashion & Retail, Banking and Telco. You will bridge brands and consumers by combining qualitative and cultural mining with quantitative research, develop differentiated audience segments, and translate insights into actionable strategic briefs and social playbooks. Requirements include 5+ years in a creative agency with Australian market experience, strong deck skills, and the ability to lead client sessions. A portfolio that demonstrates impact is preferred; tailor it to APAC and include a concise note on what you would bring to VaynerMedia.

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ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT VAYNERMEDIA 

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Culture is our key and Empathy is how we build it. VaynerMediaAPAC is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time --- PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture. In APAC, we are proudly +300, servicing a diverse client all around the region.

The PITCH

Well, now we’re looking for someone who lives and breathes social media even more than us [if that’s possible]. Do you know all of the latest trends? Memes? And TikToks? Maybe you’ve dabbled in the world of influencers? Believe in the power of social media and community management to change hearts, minds, and drive sales? Love the hustle of a fast-paced agency that is working across Food & Bev, Fashion & Retail, Banking & Telco? Thrive in a role where you can bring ideas to life on billions of screens? Cool. Then let’s talk.

This exciting opportunity of a full-time role based in Sydney will allow you to collaborate with the local team as well as learn from our incredible global network. You will manage and drive our strategy expertise and be someone who is familiar with the Australian landscape.

If you have been living in the depths of social trends and across the digital space for five plus years we could be a great fit.

Here’s where you come in.

• Build the bridge between brands and consumers 
• Implementation knowledge of end-to-end customer experience strategies, including customer research, auditing, understanding consumer behaviours, being across trends (macro and micro) and ability to pull this into a cohesive strategy built on a clear narrative
• Bring the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
• Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in
• Keen sense of developing strategy solutions, from brand strategy, down to tactical social, content, tone of voice documents and influencer strategies
• Out-of-the-box perspective on data and research to find interesting consumer insights that we can leverage as opportunities, not just reflections
• Support teams to craft social content, outreach, caption banks, and trendjacking posts with ease
• Well versed with the ability to leverage VaynerMedia tools, research and platforms to: perform content audits, collaborate with the media team to provide holistic success measurement frameworks
• Deck crafter - someone that can detail out ideas and insights that are clear and can sell!
• Ample experience in agency life and content creation to fully grasp the technical aspects of creating content as well as understanding the digital consumer journey and how to engage through a digital architecture map for end-to-end campaigns
• Deep understanding of brand and marketing fundamentals
• Be a vocal and inventive champion with the ability to break down complex tasks and create clarity from complexity

 

Here’s the “Nice To Have”:

• 5+ years experience as a strategist in a creative advertising agency, min 2 years AUS market.
• Can deliver work independently on all tasks and achieves results at pace with energy and drive.
• Can actively participate and lead collaborative sessions with clients and teams.
• Can execute a strong sense of priority level and urgency; and knows how to act on the critical difference between the two.
• Can manage the ongoing performance of different tasks or projects, as well as understanding and ownership of internal processes for quality assurance.
• Can tackle challenges in a responsive and constructive way.
• Can help the team to strive for efficient processes and adhere to overarching objectives.
• Can foster positive internal communication and collaboration with clients and teams.
• Can ensure presented work is clear and understood.
• Can translate feedback into actionable tasks.
• Can manage multiple timelines and competing deadlines without getting frazzled.
• Can highlight new ideas to the team and external stakeholders when appropriate.
• Can provide clear, professional, timely and helpful information to the team or external clients and partners.

What you should know about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

P.S Portfolio would be nice :)