Brand & Digital Marketing Manager

Job Summary

For decades, Australians have recognised Lube Mobile through one of the country's most memorable advertising jingles. Today, we're building on that iconic brand legacy with a bold vision for the future, and we're looking for a strategic, commercially minded marketing leader to drive the next chapter of growth.

As our Brand & Digital Marketing Manager, you'll take ownership of the marketing function, leading the development and execution of a modern, data-driven strategy that delivers customer acquisition, retention and revenue growth. This is a pivotal leadership role focused on transforming an established brand into a digitally led, performance-driven marketing powerhouse.

Why You'll Love This Role

Reporting to the General Manager, Lube Mobile you'll lead and deliver a contemporary marketing function with a strong emphasis on brand development, digital channel ownership, performance optimisation and measurable business growth. You'll ensure marketing activity is data-led, measurable and directly connected to commercial outcomes.

In this role, you will be:

• Developing and executing the Lube Mobile brand, content and digital marketing strategy.
• Driving customer acquisition and revenue growth through high-performing, multi-channel campaigns.
• Managing digital marketing channels, budgets and agency partners to maximise ROI.
• Leveraging analytics, attribution and performance insights to optimise campaigns and inform decision-making.
• Delivering executive-level reporting and influencing commercial outcomes through data-driven recommendations.
• Building strong relationships with key stakeholders across operations, finance and leadership teams.

About You

You're a commercially savvy marketer who combines strategic thinking with hands-on execution. You understand how to build brands customers love while delivering measurable business results.

You'll bring:

• Proven success in a senior marketing role within a medium to large organisation.
• Strong experience across digital marketing, performance marketing and campaign optimisation.
• Expertise in platforms such as Google Analytics, Meta and marketing automation tools.
• Exceptional analytical, reporting and problem-solving capability.
• Strong stakeholder engagement and influencing skills.
• The ability to operate confidently at both strategic and operational levels.
• A qualification in Marketing or a related discipline will be highly regarded.

About Us

Lube Mobile has always strived to be different from the ordinary mechanic.

Throughout our evolution and towards our current position as the market leading mobile mechanic network, Lube Mobile has consistently sought to solve the everyday problems of quality car service and reliable car repair for our customers.

In 2025 Lube Mobile is under the umbrella of Bridgestone Australia, with over 250 employees and workshops nationwide. With thousands of satisfied customers, we are still Australia's leading brand for drivers who love the convenience of a mobile workshop for their everyday car servicing and car repair needs, including breakdowns.

Our People Commitment

Lube Mobile operates as an independent business unit under the Bridgestone Group. At Bridgestone, we know what matters to our people. That’s why our focus is on creating the conditions for our teammates to feel safe and happy at work.

We’re passionate about growth and development, supporting our people to achieve their career goals with a focus on promoting from within.

We offer flexibility that enhances wellbeing and performance, and the security of working for a trusted global brand. 

You’ll join a great team. We take pride in our friendly and supportive community. Together, we are working towards our mission of ‘Serving Society with Superior Quality’.

We believe in creating a workplace where you feel valued for your contributions and inspired to do your best work. Our perks include:

• Competitive total remuneration package, inclusive of market-related base pay, plus variable pay and allowances depending on your role.​
• Discounts on Bridgestone tyres and servicing for you, your family and friends!
• Financial education, wellbeing support, and a range of employee discounts on private health, cars and car hire, hotels and other retailers.​
• Annual paid volunteer leave to give back to a cause that matters to you – now that’s rewarding.

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Your Growth, Our Future.

How to Apply

Join an Iconic Australian Brand.

Few opportunities offer the chance to work with a brand that already holds a place in the minds of millions of Australians. If you're excited by the challenge of combining heritage with innovation, brand building with performance marketing, and creativity with analytics, we'd love to hear from you.

Apply now and help lead the next evolution of Lube Mobile.

Please submit your resume and cover letter below. For a copy of the Position Description, please email [email protected].

We will be reviewing applications throughout the advertising period. To avoid missing out on this opportunity, we encourage interested candidates to submit their application as soon as possible. 

We look forward to hearing from you!