Brand Manager – Hummingbird & Jed’s Coffee

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JDE Peet’s is seeking an experienced Brand Manager to own Hummingbird and Jed’s Coffee brands from our East Tamaki Auckland office. The role focuses on strategy and insights, turning brand plans into communication and commercial outcomes, in collaboration with the innovation team. You will drive strategic planning, campaigns, digital strategy, and data driven decisions while aligning with stakeholders. Key requirements: Marketing degree, 7+ years in Brand Manager roles in FMCG, experience with premium brands, and valid unrestricted NZ work rights. Tips for applying: tailor your CV to show brand growth, add a cover note in the Message section, apply online only; questions can be emailed to NZ Talent.

Company Description

We are JDE Peet’s. We craft coffee for every cup and build brands for every heart.

JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,400 cups of coffee or tea per second, and is headquartered in the Netherlands. Guided by our ‘Reignite the Amazing’ strategy, we are focusing on brand-led growth across three big bets: Peet’s, L’OR and Jacobs, alongside a collection of local Kiwi favourites such as Moccona, L’OR, Hummingbird, Bell Tea, Jed’s, Ti Ora and more. In 2024, JDE Peet’s generated total sales of EUR 8.8 billion and employed a global workforce of more than 21,000 employees

Come join our team and discover what your cup of amazing can be!

Find out more at https://careers-nz.jacobsdouweegberts.com/

Job Description

At JDE we Reignite the Amazing by being the voice of the consumer and building brands that kiwi’s love. The recent establishment of a dedicated  innovation team means the brand manager roles are focussed on strategy & insights and building brand plans that deliver communication and commercial objectives.

We’re looking for an experienced Brand Manager to join our Marketing team in Auckland, representing 2 local coffee icons, Hummingbird and Jed’s Coffee.

You will be based in our East Tamaki office alongside our supportive and experienced Marketing team. This role is a great senior opportunity to work with well-known brands taking a hands on ownership role and creating real impact.

In the role you will be responsible for:

• Strategic Planning & Execution - Develop and implement the annual brand plan, ensuring alignment with business objectives and market dynamics. Own and maintain brand compass documents, adapting them for local relevance as needed.
• Campaign & Creative Management – Lead creative development and work with agencies to deliver ATL campaigns and manage BTL activity such as sampling, sponsorships, charity partners, promotions and trade shows as required.
• Digital Strategy – Define and execute the digital strategy, including managing our social content calendars and social agency, and supporting e-commerce with campaign support. Track and report on digital campaign performance ensuring continuous optimization.
• Stakeholder Engagement – Liaise with local and global stakeholders to ensure brand consistency and strategic alignment.
• Data-Driven Decision Making – Utilize data sources to inform strategy and optimize execution.
• Innovation & Product Development - Partner with the Innovation team to set brand innovation agendas, lead artwork, and drive launch support for new product initiatives.

Qualifications

We’re looking for someone who has the following skills and experience:

• You have a bachelor’s degree, preferably in Marketing
• 7+ years previous experience in Brand Manager roles, ideally for other well-known brands within FMCG
• Previous experience working with premium/craft brands – advantageous
• You have proven experience in delivering successful brand and category strategies
• You have a passion for coffee and feel connected to our brands
• You have excellent stakeholder management skills – both internal and external
• You can manage a wide range of projects and tasks at the same time
• Valid unrestricted work visa

Additional Information

Perks

• Competitive salary and discretionary bonus opportunity
• Enjoy half a day off on your birthday.
• Medical Insurance for you and your family.
• Income Protection and Life Insurance.
• Learning and development programs to support personal growth.
• Quarterly free staff boxes including a range of our coffee and tea brands, and access to discounted staff purchases.

If so, please grab a cuppa, brush up your CV and apply now (it's really easy, we promise). If you have any questions you'd like to ask before applying, feel free to send an e-mail to NZ Talent ([email protected]). Short cover letters (in the Message section) outlining your motivation to join JDE Peet’s in this role are greatly appreciated.

Note: no applications are handled via e-mail.

We are currently only accepting applications of candidates who have already obtained legal rights to work in NZ without restrictions.