Brand Manager- Skybus

JobsCloseBy Editorial Insights

SkyBus is seeking a driven, high-energy Brand Manager for a newly created, on-site Melbourne role at Tullamarine Airport with free parking to own the SkyBus brand across all touchpoints. You’ll lead integrated marketing across digital, social, OOH and ATL, drive awareness and conversions with data-led tactics, and manage creative and agency partners. Develop content calendars, optimise social channels, elevate the digital presence, and refine website and eCommerce while supporting kerbside activation. Collaborate with leadership, Commercial, Finance and CX to deliver measurable outcomes and build market research programs. Requirements: 5+ years in brand management (3+ for rising talent), strong digital and multichannel execution, FMCG/retail/eCommerce background, excellent communication. Apply with CV and a brief cover letter; interviews start ASAP.

Brand Manager – SkyBus

Location- Tullamarine Airport, free on site parking

SkyBus is one of Australia’s most recognisable transport brands, and we’re looking for a driven, high-energy Brand Manager to take ownership of this newly created role. This is an exciting chance to shape a high-profile service used by millions and put your stamp on a brand that moves people every day.

We want someone who is hungry, confident, and ready to stand on their own two feet. Someone who thrives in fast-paced environments, loves being hands on, and brings fresh thinking to a brand with big ambitions.

You will

• Own the SkyBus brand across all customer touchpoints

• Lead the development and execution of integrated marketing, digital, social, OOH and ATL activity

• Drive awareness, engagement and conversion through smart, data-led marketing

• Manage creative, media and digital agency partners with confidence

• Develop content schedules, optimise social channels and elevate our digital presence

• Review, brief and refine website and eCommerce enhancements

• Support kerbside, signage, wayfinding and activation activity

• Build and run market research programs to elevate customer insight

• Work closely with the SkyBus leadership, Commercial, Finance and CX teams to deliver measurable outcomes

What you bring

• High energy, initiative and strong commercial instincts

• A self-starter mindset with the confidence to work independently

• 5+ years in brand management (or 3+ for rising talent with exceptional drive)

• Experience in FMCG, retail or eCommerce-driven environments, the industry experience isn't as important

• Strong digital capability and hands-on experience executing multichannel campaigns

• Ability to juggle competing priorities and deliver in a dynamic environment

• Excellent communication skills and sharp creative judgement

Why this role stands out

• A rare opportunity to own and grow a major Australian brand

• A newly created role with room to stretch, shape and make an impact

• Work with a passionate team committed to delivering an exceptional experience for customers and the community

How to apply

• Please submit your CV and a brief cover letter outlining your suitability for the role

We encourage you to apply early, as interviews will commence ASAP

If you’re ambitious, energetic and ready to take charge of a brand with huge visibility, we’d love to hear from you.