Business Development Representative

JobsCloseBy Editorial Insights

Rootly is hiring a full‑time onsite Business Development Representative in Toronto to drive outbound prospecting, qualify leads, and set meetings for the sales team, collaborating with marketing to target ideal segments in the incident management space. You will research markets, execute cold outreach, build relationships with decision‑makers, convey our value, and maintain accurate CRM records for a smooth handoff. The right candidate has a bachelor’s in business or related field (or equivalent), proven BDR or tech sales experience, exceptional communication and listening skills, and familiarity with CRM tools like Salesforce. To apply, quantify your wins, show outbound success, tailor to our sector, and demonstrate ownership.

About Rootly

At Rootly, we are on a mission to be the go-to way companies respond when things go wrong, helping every organization be more reliable. We do this by building an industry-leading incident management platform that allows companies around the world consistently and quickly resolve incidents. We are not simply transforming an industry, we are carving an entirely new +$B segment ourselves and need incredible talent to achieve this ambitious goal together.

Customers love Rootly. Some of the fastest growing companies around the world such as NVIDIA, Figma, Canva, Tripadvisor, Squarespace and more rely on Rootly to power their critical incident management process. They obsess over our delightful enterprise-ready platform and unique partnership model. See why our customers have reviewed us 5 stars on G2.

Investors love Rootly. We are backed by some of the most respected funds in the world from Y Combinator to operators like the CTO of Dropbox and GitHub. We'd be happy to disclose our entire funding and profitability picture live during the interview. As a culture we relentlessly put transparency first. We conduct monthly financial reviews as a team so everyone has a pulse on the health of the business and publish what we are building in our weekly changelog.

About the Role

You will be responsible for generating qualified leads and initiating the sales process. You will work closely with the sales and marketing teams to identify target markets, reach out to potential customers, and nurture relationships to drive revenue growth. Your primary focus will be on outbound prospecting, qualifying leads, and scheduling meetings for the sales team.

1. Prospecting and Lead Generation:

   • Conduct thorough market research to identify potential customers within target industries and segments.
   • Utilize various sources, including online platforms, industry databases, and social media, to identify and engage with prospects.
   • Cold call, email, and use other communication channels to initiate contact with potential customers.
   • Qualify leads based on predefined criteria and gather relevant information to assess their potential as prospects.

2. Relationship Building:

   • Establish rapport and build strong relationships with key decision-makers and influencers within target organizations.
   • Understand the needs, pain points, and objectives of potential customers to tailor the sales approach accordingly.
   • Effectively communicate the value proposition of our products or services to potential clients.
   • Conduct engaging and informative product demonstrations or presentations when necessary.

3. Sales Support and Collaboration:

   • Collaborate closely with the sales team to ensure a seamless handoff of qualified leads.
   • Provide detailed and accurate lead information, including prospect details, requirements, and communication history, to the sales team.
   • Continuously update and maintain customer relationship management (CRM) software with accurate and up-to-date information.

What You'll Need:

• Bachelor's degree in business, marketing, or a related field (or equivalent experience).
• Proven experience in a similar business development or sales role, preferably within the technology industry.
• Strong communication and interpersonal skills, with the ability to build rapport and effectively engage with diverse audiences.
• Excellent phone etiquette and active listening skills.
• Self-motivated and results-oriented, with a drive to exceed targets and achieve sales goals.
• Ability to work independently, prioritize tasks, and manage time effectively.
• Familiarity with CRM software and other sales enablement tools. I.E. Salesforce, Salesloft, Lusha, etc
• Knowledge of the technology industry and emerging trends is a plus.

Why Rootly?

We’re not just another startup. We’re building something category-defining and want teammates who crave ownership, love solving hard problems, and thrive in a high-bar, high-impact environment.

Here’s what you can expect when you join Rootly:

• Competitive compensation and early equity in a fast-growing, venture-backed company.
• Comprehensive medical, dental, and vision coverage.
• 3 weeks of vacation, plus unlimited sick and mental health days, and a company-wide end-of-year shutdown to recharge.
• $500 stipend for home office setup.
• Learning and development budget at your discretion to support your growth.
• A fast-moving, high-impact environment where your leadership and ideas directly shape the future of the company.

If this sounds like the kind of challenge and opportunity you’re looking for, apply now and let’s build something great together.

Rootly is an equal opportunity employer. We aim to create an environment where every team member at Rootly feels like they belong so they can have a greater impact on our business and customers. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.