Conference Events Sales Executive

JobsCloseBy Editorial Insights

Accor is seeking an experienced Conference Events Sales Executive to join the Novotel Barossa Valley Resort in Rowland Flat, SA. This full-time onsite role reports to the Director of Sales & Marketing and focuses on turning leads into bookings, handling inquiries across channels, crafting conference proposals, coordinating site inspections and driving revenue with accurate forecasts. You’ll build relationships with conference and incentive buyers, ensure smooth handovers to coordinators, and maintain rate integrity while growing new and existing business. Ideal candidates bring proven conference planning, strong sales results, excellent communication and budgeting skills, and a Heartist mindset. To apply, tailor your résumé to measurable wins, highlight PCOs relationships, and show how you will exceed targets.

Company Description

Join us at Accor, where life pulses with passion!

Located in the world renown wine region of Barossa Valley, the Novotel Barossa Valley Resort is nestled amongst the vines of Jacob's Creek and the Barossa Valley ranges it is easy to be immersed in the beautiful regional setting. The Resort offers 140 beautifully appointed guest rooms, a variety of food and beverage options and the largest conference and events space in regional South Australia 

Whilst living and working in this picturesque region you can explore the many vineyards, Cellar Doors, take a hot air Balloon ride, take long bush walks, have a hit of golf or indulge in some relaxation at Endota Day Spa. 

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.​

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.​

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!​

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.​

Everything you will do with us, regardless of your profession, will offer a deep sense of  meaning, to create lasting, memorable and impactful experiences for your customers,  for your colleagues and for the planet.

Hospitality is a work of heart,​
Join us and become a Heartist®.

Job Description

We are looking for an experienced Conference Events Sales Executive to join our team at Novotel Barossa Valley Resort. This role is a full time position.  Under the guidance of the Director of Sales & Marketing, you will be responsible for the below.

• Respond proactively to sales opportunities to effectively manage leads.
• Handle incoming event leads professionally through all channels e.g. phone, email, website.
• Monitor competitors within region and provide recommendations on changes to current sell strategies.
• Provide detailed conference and events proposals covering venue, function, menu and accommodation costs ensuring revenue is maximised.
• Coordinate and host familiarisation and site inspection activity including follow-up.
• Drive sales to ensure conversion targets are achieved and monitor success on a monthly basis.
• Assist in coordinating sales forecasts and provide suggestions on strategies to achieve targets.
• Prepare and deliver event handover to Conference & Event Coordinators and ensure accuracy of information and effectively communicate handover to clients.
• Ensure success in delivering customer events in order to ensure client satisfaction and repeat business through clear communication during event handover.
• Assist in developing sales strategies for the conference segment and implement and monitor effectiveness of same.
• Develop and maintain a relationship with specific conference and incentive companies / PCO’s to ensure hotel secures new business.
• Have a complete understanding of the Hotel’s sales vision, its products, services, and rate structure to fulfil business objectives.
• Maintain existing customer base to ensure their business is retained by building and developing relationships.
• Ensure penetration of existing accounts to establish greater awareness of hotel and group products/series to maximise sales opportunities.
• Develop and implement a plan to follow up on prospective business.
• Represent hotel at relevant trade events acting as ambassador for hotel.
• Adhere to Hotel’s rate structure with variations approved by the Conference & Events Sales Manager.

Qualifications

• Proven experience in conference and event planning
• Problem solving skills to assist with converting events during negotiations
• Strong sales skills with a track record of driving inquiries and securing new business
• Exceptional interpersonal and communication skills, with the ability to build and maintain client relationships
• Detail-oriented with excellent organisational and time management abilities
• Proficiency in event management software and tools
• Demonstrated ability to work independently and as part of a collaborative team
• Customer-focused mindset with a commitment to providing exceptional service
• Flexibility to adapt to changing priorities and work under pressure
• Goal-oriented with a drive to meet and exceed targets
• Outstanding personal presentation and professional demeanor
• Knowledge of hospitality industry trends and best practices
• Strong budgeting and financial management skills
• Willingness to work flexible hours
• Role Model in Accor Values and Heartist culture 

Additional Information

Accor Benefits

• ALL Heartist Membership – global discounts on accommodation & dining
• Family & Friends benefits across the Accor network
• Learn Your Way - Support your career development with access to Accor's industry leading training platforms
• Build Your Network - With more than 300,000 Accor professionals globally sharing the same guest passion, you have the ability to grow your hospitality network world wide

Apply now and take the next step in your sales career with Accor.