Content Manager

JobsCloseBy Editorial Insights

Joining Selleys, part of DuluxGroup, as Content Manager means leading planning, production and optimisation of audience-led content at scale for DIY and Trade audiences onsite in Padstow. You will own content strategies to drive awareness, engagement and conversion, scale production across agencies and creators, create copy and video, and use data and AI to improve SEO, CRO and overall content effectiveness. You’ll manage budgets, partner with Digital, and own social performance from planning to optimisation. The ideal candidate has a marketing degree, strong end-to-end content production, project management and stakeholder influence; highlight CX and lifecycle work with measurable outcomes in your application, and include links to a portfolio. Apply online.

About Us

Proudly part of the DuluxGroup, Selleys has been part of Australian homes and worksites for over 80 years. From a small Sydney workshop to a market leader in adhesives, sealants and fillers, our products are household names trusted by trade professionals and DIYers alike. We still proudly research and manufacture in Australia. 

At Selleys, we think differently, work collaboratively, and get things done.   We're a fast-paced, supportive culture where you can grow your career across diverse roles and iconic brands. 

If you’re ready to make an impact with a brand that’s respected, innovative and expanding globally, we’d love to have you on our growth journey. 

We’re seeking a Content Manager to that will be responsible for strengthening Selleys’ voice with both professional and consumer audiences. The Content Manager will lead the planning, production, and optimisation of high-quality, audience-led content at scale. This role will significantly ramp up Selleys’ content output to ensure meaningful engagement across DIY and Trade journeys, connecting brand, product, and application storytelling across all touchpoints while delivering efficiently through strong processes, partners, and hands-on creation.

What You’ll Be Doing

• Develop and deliver content strategies and frameworks that drive awareness, engagement, and conversion
• Scale high-quality content production, managing end-to-end delivery across agencies and creators
• Create engaging content hands-on (copy, video, how-to, digital assets) across multiple channels
• Improve efficiency through content systems, technology, and AI-driven solutions
• Own social channel performance, including planning, publishing, and optimisation
• Use data and insights to test, optimise, and improve content performance
• Partner with Digital to enhance SEO, CRO, and overall content effectiveness
• Manage campaign budgets and deliver strong ROI through data-led decisions

Our Benefits

• Up to $1,000 net annually to cover private health extras gap costs 
• Exclusive discounts on DuluxGroup products and partner offers 
• Stay active anytime, anywhere through our partnership with Fitness Passport 
• 20 weeks paid parental leave (primary carers) and 2 weeks partner leave from day one 
• Market leading learning, development and career pathways 
• Access to our Wellbeing Hub and full EAP support 
• Recognition programs that celebrate your impact 

What We’re Looking for

• Degree-qualified in Marketing (or similar) with experience in a content management or content delivery role
• A proactive self-starter who brings ideas to life - comfortable moving from concept through to execution
• Strong end-to-end content production capability, including copywriting, video editing, and visual/content creation tools
• Highly organised with proven project management discipline, able to manage multiple priorities and deliver on time
• Thrives in a fast-paced environment with a strong focus on efficiency, speed, and quality output
• Confident communicator with the ability to manage and influence stakeholders across teams
• Working knowledge of customer experience (CX) principles, including audience segmentation, personas, journey mapping, and lifecycle management

Why Join Us? 

Progressing your career with the DuluxGroup means being part of a network of over 8000 employees globally who believe in our purpose to ‘Imagine a Better Place’ 

With origins dating back to 1918, we are a leading marketer and manufacturer of iconic brands such as Dulux, Selleys, Cabots, Yates and B&D to name a few.  

By joining us, you will be a part of a long term strategy to deliver profitable growth through brand leadership, innovation and customer intimacy. We are committed to internal mobility and growth while fostering an inclusive culture with flexible work options. 

If this sounds like an environment you would like to be a part of, please apply online!