Content & Social Media Specialist - France

XPENG is seeking a Content & Social Media Specialist for France to join its Paris-based team. This full-time, onsite role focuses on building and localizing XPENG’s content and social presence for the French market, coordinating with production partners and a social media agency, and shaping how the brand speaks to local audiences. It’s a good fit for someone who enjoys hands-on video production, asset management, and a data-driven approach to community engagement.

The ideal candidate thrives in a role that blends creative direction with operational discipline, and they’ll be comfortable translating global brand identity into formats and stories that resonate in France. If you like collaborating with agencies, staying ahead of social formats, and driving CRM and community initiatives, this could be a strong match.If you want to influence how XPENG is perceived in the French EV space and you’re excited to own a local content and social agenda from concept to delivery, you’ll likely feel at home in this position.In the French content studio: daily rhythm

You’ll lead local video and film production for France, guiding vehicle showcases, test-drive footage, and other localized XPENG content with support from external production teams. The role covers creative direction across shoots, selection of formats, and shepherding post-production workflows to ensure assets align with the brand’s premium AI/tech identity, while keeping the local DAM organized and accessible.

Day to day, you’ll manage the ongoing relationship with XPENG’s social media agency, steering calendars, local asset delivery, and community guidelines. You’ll stay ahead of social trends and formats, Reels, TikTok, YouTube Shorts, and translate those capabilities into compelling automotive content for the French audience. Additionally, you’ll oversee e-reputation monitoring and listen across automotive forums, EV user groups, Reddit threads, and other external communities to gauge sentiment and inform local messaging. You’ll also drive CRM efforts, including EDM campaigns, dormant-user reactivation, and communications for the app community and launches. On the operational side, you’ll handle administrative workflows tied to content and social activities, including PO creation, invoice tracking, and budget reconciliation.

Must-have requirements, then nice-to-haves

To be considered, XPENG frames the following capabilities as essential, with items reworded from the role’s core duties.

• Ability to shepherd local video production for France, coordinating with external directors, videographers and photographers and guiding post-production work.
• Skill in creative direction to generate fresh French-focused formats while preserving XPENG’s premium AI/tech brand voice.
• Experience managing a local assets library (DAM) and keeping brand assets well organized for easy access.
• Proficiency in running day-to-day social media operations and coordinating with an agency on content calendars, asset delivery, and community guidelines.
• Capability to monitor e-reputation and track sentiment across external communities like automotive forums and Reddit, translating findings into action.
• Background in CRM activities, including email campaigns, reactivating dormant users, and communicating with app communities.
• Strong administrative abilities for content and social work, including purchase orders, invoicing, and budget reconciliation.

• Knowledge of the French EV market or local automotive communities.
• Experience managing vendor relationships and budgets within a global brand context.
• Familiarity with measuring social content performance and sentiment reports to guide strategy.
• Understanding of social formats and platform features such as Reels, TikTok and YouTube Shorts.

Practical details for the Paris role

This is an onsite, full-time position based in Paris, France. The listing indicates a full-time role located in the city, with no additional schedule, travel, or work-authorization specifics provided.

Advice for applicants

Lead with a strong section on local content leadership in your resume. Highlight concrete projects where you produced French video content for automotive audiences, partnered with production agencies, and delivered assets that matched a premium brand voice.

When you describe your experience, tie each item to a must-have capability. Explain how you managed creative briefs, oversaw shoot logistics, collaborated with an external agency, and kept a local DAM organized for easy retrieval of assets.

Be prepared to discuss how you’ve used sentiment data or monitoring reports to adjust messaging or respond to discussions in online communities. Share a concrete example of turning listening insights into CRM or app communications that engaged the community.

Have a thoughtful question ready for the interview about how XPENG organizes its local content assets and how success for the France market is measured, especially in relation to DAM usage, asset delivery timelines, and CRM outcomes.