Creator Partnerships Lead

JobsCloseBy Editorial Insights

Eucalyptus, the Juniper-backed company, seeks a Creator Partnerships Lead in London to own the UK strategy and execution of creator partnerships across paid and organic channels. You’ll build scalable processes to identify influencers, patients and creators, develop briefs and incentives, and collaborate with Creative Brand and Compliance to deliver authentic content that drives credibility. In Organic Growth you’ll manage an Influencer Marketing Manager and report on patient acquisition and CAC. Ideal candidates have 6-8+ years in talent roles at agencies or fast growing brands with proven ability to scale creator led content. To apply, tailor your CV to show creator led campaigns with measurable outcomes and a portfolio.

About Euc

We’re making good health last a lifetime.

More than 1 billion people globally live with obesity, a major leading indicator of preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind Juniper, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means our patients are 4x more likely to lose significant weight through their course of treatment with Juniper.

Since launching, we’ve grown fast to support millions of patients. In 2024 alone…

• In the UK we grew from 5,000 to ~30,000 patients, received selective NICE endorsement, and scaled the team from 45 to 165
• Globally we grew revenue by >120% YoY while reducing cash burned by 90% YoY
• We raised over $100M USD from world-leading investors including BOND, NewView, Blackbird and Airtree

What’s next?

Since reaching over 60,000 patients globally, our goal in 2025 is to expand access to over 100,000 patients while launching into new conditions, demographics and geographies as we build the world’s largest digital preventative healthcare company.

It will be hard, fast-paced, and one of the most rewarding missions of your career. If that excites you, let’s talk.

About the role

We are looking for Creator Partnerships Lead who will be responsible for how Juniper shows up in the world through the voices of our community, from trusted influencers to real patient stories. You’ll own the strategy and execution for how we build partnerships with influencer and patient talent to drive brand credibility, organic advocacy, and patient acquisition.

Working within the Organic Growth team, you’ll collaborate with Paid Growth, Brand, and Creative to ensure our creator partnership-led content performs across paid and organic channels. This is a performance marketing role grounded in community, you’ll scale trusted voices, convert through storytelling, and build repeatable models for growth.

What you’ll be doing

As a Creator Partnerships Lead, you will own and grow Juniper’s community of talent in the UK. You'll own the strategy and day-to-day execution of all talent activity in the UK across paid and social. This is a high-ownership, high-leverage role at the intersection of brand, performance and product.

• Own the performance strategy for creator partnerships (influencer, UGC and patients), with a focus on acquiring high-quality creators through both organic and paid content
• Own a scalable creator acquisition engine, identifying, vetting, and prioritising partners who align with Juniper’s brand values, resonate with our core audience, and demonstrate willingness to advocate authentically.
• Develop partnership briefs, incentive structures, and creative frameworks that enable creators to produce authentic, high converting content tailored to their audience.
• Launch, optimise, and scale both organic collaborations and whitelisted paid campaigns, ensuring content feels native while driving measurable performance.
• Partner with Creative to continuously evolve storytelling formats based on performance insights, customer feedback, and emerging creator best practices.
• Ensure all creator driven content is high performing, compliant, emotionally sensitive, and on brand.
• Collaborate closely with Brand and Compliance to uphold Juniper’s standards for trust building, safety, and legal robustness across all partnerships
• Directly manage and develop an Influencer Marketing Manager
• Run structured feedback loops with creators and internal teams to improve conversion over time and build repeatable, scalable models for partnership led creative.
• Report on and optimise for:
  • Patients acquired via influencer, UGC, and patient partnerships (organic, paid, content led)
  • CAC for creator led acquisition, including cost efficiency across formats and creator tiers

Who you are

• 6-8+ years experience in talent roles at agencies or high-growth consumer or healthcare brands
• Proven ability to build and scale creator-first content across social platforms, both organic and paid
• Strong commercial and strategic judgement across brand, performance and compliance
• Excellent relationship builder, comfortable managing high-volume relationships with creators, talent and agencies
• Experienced managing junior team members and building healthy, high-output teams
• Energised by systems, playbooks, and building structure for scale
• Comfortable operating in a fast-changing, ambiguous, high-ownership environment

Why join Eucalyptus?

Make real impact, fast – You’ll shape the voice of a category-defining health brand and influence how millions of women understand and navigate weight, health and GLP-1 treatment.

Accelerate your craft – You’ll get regular feedback, a professional development budget, and the backing of a world-class creative and growth team.

Work with deeply passionate people – You’ll partner with clinicians, coaches, strategists and creatives who care intensely about improving patient outcomes.

And the benefits…

• Employee stock options
• Newly opened HQ in Old Street, designed for collaboration
• Hybrid setup: 3 days a week in the office
• Monthly wellness allowance
• Annual development budget + 3 days learning leave
• 25 days holiday + bank holidays
• Enhanced parental leave policy
• Regular social events, clubs, and seasonal offsites
• Your own MacBook + everything you need to do your best work