CRM MarTech Manager

JobsCloseBy Editorial Insights

Crypto.com is hiring a CRM MarTech Manager in London to lead the MarTech function and own the CDP driven segmentation and personalisation roadmap, ensure data quality and reliable connections to analytics and engagement tools, and collaborate with Growth, Product and Engineering to translate business goals into lifecycle KPIs. You will analyse customer behaviour to identify segments and triggers for upsell, build audience definitions for acquisition and retention, define tracking plans and event taxonomies, and draft API requirements for integrations while maintaining clear documentation. Requirements include 5+ years managing CDP/CRM in a fast growth environment, proven CDP led retention and LTV improvements, strong SQL, and familiarity with sporting events and options trading. Tips: tailor your CV to quantify outcomes, provide a concise case study or dashboard link, showcase cross functional collaboration and API spec experience, and confirm you can work onsite in London.

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We are seeking a highly skilled and innovative CRM MarTech Manager to join our Global CRM team. Reporting directly to the MarTech Director, the successful candidate will play a critical role in executing our segmentation and personalisation strategies.

Responsibilities

• Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
• Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
• Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
• Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
• Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
• Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
• Write API requirements and payload specifications for MarTech integrations.
• Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
• Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
• Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
• Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

Requirements

• 5+ years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
• Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
• Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs.
• Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
• Strong understanding of sporting events, and options-trading