Digital Fundraising Specialist

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Digital Fundraising Specialist at Hato Hone St John in Auckland is a full time onsite role reporting to the Special Projects Manager, Fundraising. You will coordinate digital strategy for fundraising appeals and online campaigns, driving donor experiences and revenue while collaborating with the National Digital Marketing team and regional peers. Key skills include SEM, SMS, eDMs, social media campaigns, content management for fundraising platforms, SEO and UX, data analysis, and experience with Raisely, Pardot or Salesforce Marketing Cloud; plus strong stakeholder relationships and a can do team mindset. To apply, tailor your evidence of digital fundraising success and peer to peer activity, quantify outcomes, and reach out to Elena Liang before 2 February 2026 via the I’m interested button. HHSJ values diversity and accessibility accommodations are available.

Company Description

Hato Hone St John has been serving New Zealanders since 1885. Today, our 11,000-strong team of kaimahi and volunteer works across Aotearoa to enhance the health and wellbeing of our communities. From responding to 111 calls to supporting people to stay healthy through our mahi in health education, access, and monitoring, we are making life-changing differences every day.

Job Description

He aha te tūranga - About the role: 

Step into a role where your digital expertise creates real impact! As the Digital Fundraising Specialist, you will coordinate digital strategy and approach for all aspects of fundraising related appeals and online campaigns. The focus will be on delivery, reporting, campaign support and growing online fundraising capability within the wider fundraising team.  Close liaison with the National Digital Marketing team to align with other campaigns where appropriate, and to follow internal protocols.   

Reporting to the Special Projects Manager – Fundraising, you will play a pivotal role in introducing new fundraising revenue to the wider fundraising mix. A dedicated focus on donor experience and engagement is critical to all aspects of the role, as is an innovative and creative mindset for initiating new fundraising opportunities.

Key responsibilities

• Utilise appropriate digital marketing and online fundraising tools to deliver engaging donor experiences across the full range of current fundraising portfolios
• Manage all components of digital marketing for fundraising appeals and campaigns including SEM, SMS, eDMs, social media (paid and organic) within Hato Hone St Jonh (HHSJ) frameworks and alongside the Digital Marketing team
• Lead the delivery of tactical digital aspects of fundraising appeals including Annual Appeal, Giving Days and other peer to peer activities, with focus on increasing conversion & donation revenue
• Work closely with the regional teams to support and promote local and regional peer to peer fundraising opportunities
• Oversee all content on HHSJ website as it relates to fundraising, and on the online fundraising platform/fundraising hub
• Contribute proactively as a member of the team, supporting the wider fundraising team to grow and develop digital revenue objectives to meet annual targets including revenue, donor acquisition, donor engagement

Qualifications

Ko wai koe - About you:

To be successful in this role, you will have: 

• Proven digital fundraising background
• Knowledge of peer-to-peer fundraising, from engagement through to active fundraising and post event donor journeys
• Solid understanding of online fundraising platforms (from build through to analysis), and proven ability to manage social media campaigns
• Knowledge of SEO and UX best practices, with strong skills in performance reporting and data analysis
• Ability to build and maintain positive, proactive relationships with key internal and external stakeholders
• Practical experience with Raisely, Pardot, or Salesforce Marketing Cloud, and proficiency in Microsoft Office and Canva
• A positive, “can-do” attitude and a strong sense of teamwork
• Strong ability to prioritise and multi-task effectively, with flexibility to shift priorities to meet business needs

If you’re passionate about creating impactful digital experiences and inspiring supporters to make a difference, this role places you right at the heart of our mission, and we’d love you to join us!

Additional Information

Me pēhea te tuku tono - How to apply

Click “I’m interested” before applications close on 2 February 2026.

For further information please contact Elena Liang, Recruitment Advisor on 0800 ST JOHN for a confidential discussion.
At Hato Hone St John, we embrace diversity, welcoming everyone to bring their authentic selves to work. We value unique perspectives, fostering inclusivity to better serve our communities, and we’re committed to creating a workplace where everyone belongs.

E pōhiritia nei e mātou, te whānau o Hato Hone St John, ngā rerekētanga o ia tāngata ki te haramai.  E āwhinatia e mātou I ngā whakaaro rerekē, kia mahi pai I roto I ngā hāpori katoa.  Ko tā mātou nei haepapa, kia hanga tētahi āhuru mōwai mā tatou, kia mahi haumaru ai.

If you need accommodations for accessibility, please reach out to the recruiter listed for equitable participation in our recruitment process.

Research shows that women and people from under-represented groups are less likely to apply for roles when their experience doesn’t match the job description perfectly. If you’re excited and think you have what it takes, we want to hear from you! Even if your experience doesn’t align 100%. Please apply or contact the recruitment advisor listed on the advertisement for a kōrero.