Digital GTM Manager
AdobeJobsCloseBy Editorial Insights
Adobe is hiring a Digital GTM Manager in London to translate global strategy into action plans for the EMEA region and drive Net New ARR for Digital Media products used by creative professionals. You’ll partner with marketing, Adobe.com, product and global teams to lead cross-functional initiatives, analyze forecasts across countries and purchasing journeys, build business cases for acquisition, upgrades and retention, and optimize customer experiences and campaigns with country-specific targets. Success hinges on owning a commercial target in a complex international matrixed environment, strong analytics with large datasets, compelling storytelling to influence senior leaders, and deep eCommerce and digital GTM experience; willingness to learn Adobe products and a customer-first mindset. Tips for applying: quantify ARR impact on your resume, showcase cross-functional delivery, international collaboration, and data driven pricing and promotions; tailor examples to acquisition, lifecycle marketing, segmentation and retention; address how you would navigate EMEA nuances and align with Adobe’s inclusive culture, and note your availability for onsite work in London.
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Opportunity
The Digital GTM Manager is responsible for translating global business strategy into actionable, sales-driving plans for the EMEA region, that maximise Net New Annual Recurring Revenue (ARR) for Adobe’s Digital Media products used by creative professionals worldwide.
Sitting within the EMEA GTM Digital team, this role is for a customer-focused, data-informed professional who challenges the status quo to drive transformation. You will take smart risks, seek innovation, and implement strategies at scale to improve customer experiences, accelerate new customer acquisition, and increase retention.
Partnering closely with marketing, Adobe.com, product, and global teams, you will lead cross-functional initiatives and define, document, and implement the strategic priorities within EMEA. Through advanced analytical and critical thinking, you will generate business-critical insights that develop EMEA roadmaps, influence global strategy, and turn insight into impact through strong collaboration.
What You'll Do
Analyze and forecast key business metrics across countries, products and purchasing journeys to identify trends and inform strategic decisions.
Build business cases and recommendations to drive net new ARR through acquisition, free-to-paid acquisitions, upgrades and retention.
In the detail of all our customer experiences, finding opportunities for engagement and sales improvements, and collaborate with multi-functional teams to deliver against long-term customer growth goals.
Partner with Marketing to define and operate campaign frameworks that deliver best in class customer acquisition.
Apply deep understanding of EMEA market nuances to optimize performance, setting out and reaching country specific goals.
Hold other teams cross-functional teams accountable for delivering against targets required to achieve regional Net New ARR goals.
Establish and continue to develop expertise in the creative professional audience. Provide insights back to Product teams that result in improved product capabilities and experiences.
Monitor and understand the competitor landscape and its impact on our digital strategy and performance.
Develop and maintain positive relationships with worldwide peers and collaborators to evaluate efficiency of programs and the impact of operational strategies.
Develop pricing, promotional, and introductory offer recommendations grounded in data and commercial impact.
What You Need to Succeed
Proven experience owning a commercial or sales target and driving cross-functional delivery
Strong analytical capability, with experience working with large datasets and translating insights into clear recommendations
Excellent communication and storytelling skills, with the ability to influence senior team members
Experience operating effectively in a complex, matrixed, international organisation
Extensive eCommerce and digital GTM experience within a consumer context
Strong understanding of acquisition, lifecycle marketing, segmentation, and retention levers
High commercial competence and a customer-first attitude
Experience with Adobe products or a strong willingness to learn
As our many awards will tell you, at Adobe you’ll be immersed in an exceptional work environment that is recognized around the world. You’ll be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog, https://blog.adobe.com/en/topics/adobe-life and explore the fantastic benefits we offer at Rewards.adobe.com.
Adobe is an equal opportunity employer. We hire dedicated individuals, regardless of gender, race or colour, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.