Digital Marketing Specialist

JobsCloseBy Editorial Insights

McNab is seeking a technically strong Digital Marketing Specialist to own paid media across multiple units in Brisbane, a hands-on role that thrives on in-platform optimization and turning data into action. You’ll manage campaigns on Instagram, Facebook and LinkedIn, monitor performance, optimise budgets and bidding, drive lead generation for property projects, optimise REA and Domain listings, and handle Google Ads and SEO with clear reporting and HubSpot integration. Core focus is paid media ownership and performance across McNab. You should bring hands-on campaign management, data-driven decisions, a commercial mindset and strong collaboration. To apply, tailor your CV with measurable results, show in-platform optimisations and CRM integration, and highlight cross-functional teamwork. Benefits include birthday leave, health subsidy, parental leave, EAP, development opportunities.

We’re looking for a technically strong Digital Marketing Specialist to take ownership of paid media and digital performance across the McNab Group. This is a hands-on, detail-driven role for someone who genuinely enjoys being in-platform, optimising campaigns and driving measurable outcomes.

Reporting to the Marketing Manager, you’ll work across multiple business units including McNab Property, construction, McNab Building Services, Supplyhaus, Electrohire and BridgeFab. A key focus will be strengthening and evolving our paid digital media capability - ensuring campaigns are actively monitored, optimised and aligned to commercial outcomes.

This role is perfect for you if you love dashboards, testing, targeting and turning performance data into action.

Day to day you will be responsible for:

• Managing and optimising paid digital campaigns across relevant social platforms including Instagram, Facebook and Linkedin;
• Monitoring live performance and making ongoing optimisation decisions (budget allocation, audience refinement, creative testing, bidding strategy adjustments);
• Driving lead generation performance and cost efficiency across Property projects including Elements, Lucia, Tannery and any upcoming projects;
• Overseeing and optimising sales portal listings for Property projects across REA and Domain to maximise project exposure and enquiry;
• Developing and executing integrated lead generation and brand awareness strategies and campaigns across other business units within the McNab Group including Supplyhaus, MBS and Electrohire;
• Developing, implementing and managing Google Ads campaigns and SEO strategies to drive qualified traffic and conversions;
• Providing clear and insightful performance reporting, with confident optimisation recommendations to marketing and senior stakeholders;
• Effortlessly building close working relationships with internal stakeholders and any external digital partners where required, ensuring strong oversight and accountability;
• Staying current with the general market intel, including platform updates, targeting capabilities and performance best practice;
• Building practical reporting rhythms and processes that improve visibility and decision-making;
• Managing integration with our CRM (HubSpot) to enable end-to-end tracking, attribution and performance reporting; and
• Assisting with content creation to ensure campaign creative is continually optimised for performance.

Opportunity to contribute to organic content and broader digital initiatives is available - however the core focus of this role is paid media ownership and performance.

About You:

Required:

• Demonstrated hands-on experience managing digital Ad campaigns;
• Ability to work directly in-platform – you know how to optimise, not just talk about it;
• Demonstrated ability to interpret data and translate it into optimisation decisions;
• Bring a commercial mindset - you understand performance beyond vanity metrics;
• Confident communicator who can present results clearly; and
• Team player who collaborates well across marketing and senior leaders.

Nice to Have:

• Experience in construction or property;
• Exposure to B2B and B2C campaign environments; and
• Experience transitioning paid from agency to in-house.

About McNab

McNab is one of the largest Construction, Development and Property groups in Australia, with turnover now exceeding $1bn each year. Despite our growth and size, we've never lost our small company DNA - which centres around genuine care for our staff, customers and all our stakeholders. Success for us isn't about awards or growth, it's when we deliver so well that our customers are proud to wear a McNab T-Shirt on weekends!

We genuinely care. We make it easy. We deliver certainty.

This is our promise - to our clients, and everyone we deal with. Delivering on these three things really, really well is what drives us at McNab. Everything we do, from recruiting and training to performance and promotion, centres around this promise.

We leverage the entire McNab Group to deliver certainty for our clients at a time of unprecedented uncertainty in the industry. And our approach works. From delivering our own property developments, to manufacturing our own building products, and a plethora of aligned businesses, your career at McNab goes well beyond traditional construction roles.

McNab benefits:

• Birthday leave.
• Annual health and fitness subsidy.
• Parental leave program.
• Access to the Employee Assistance Program.
• Internal development opportunities through tailored training programs.

This is a fantastic opportunity to further build your career in digital marketing within a supportive, high-performing team with a reputable construction company. If you digital marketing, collaboration and doing work you can be proud of – APPLY NOW.