Director of Commercial Marketing

JobsCloseBy Editorial Insights

Minor Hotels seeks a dynamic Director of Commercial Marketing to lead strategy, campaigns and partnerships across its Brisbane portfolio, driving growth, brand awareness and ROI. You will shape multi level marketing from national to local, own the budget and agency relationships, plan launches for new properties and portfolio campaigns including GHA collaborations, and build strategic partnerships with tourism bodies while mentoring a high performing team and turning data into actionable insights. The ideal candidate has a bachelor’s in marketing or related field with 7-10 years in senior marketing roles in hospitality or consumer brands, proven ROI driven multi channel campaigns, and strong leadership with digital tooling proficiency. To apply, tailor your resume to show measurable outcomes, ROI and partnerships, confirm working rights in Australia or New Zealand, and include a concise cover letter describing how you will drive growth for Minor Hotels in Australasia.

Company Description

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 560 properties across more than 58 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.

Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Job Description

Minor Hotels are seeking a dynamic Director of Commercial Marketing to lead marketing strategy, campaigns, and partnerships across our portfolio, driving growth, brand awareness, and ROI.

This is a unique opportunity to lead marketing for iconic hotels and resorts from our Brisbane Head Office. You’ll shape strategic campaigns, inspire a talented team, and make a tangible impact on growth, brand reputation, and commercial success.

What You’ll Do:

• Lead all marketing strategy and campaigns across national, regional, and local levels, ensuring alignment with commercial goals.
• Oversee the marketing budget, media planning, and agency/vendor relationships to optimise ROI.
• Plan and execute marketing for new property launches, portfolio campaigns, and GHA collaborations.
• Build and manage partnerships with tourism bodies and aligned brands to drive reach, revenue, and reputation.
• Lead, mentor, and inspire the commercial marketing team, fostering high performance and collaboration.
• Analyse campaign performance, deliver insights, and refine strategies to maximise results.

Qualifications

What We’re Looking For:

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s desirable).
• 7-10 years in senior marketing roles, ideally in hospitality, tourism, or consumer brands.
• Proven experience developing multi-channel marketing strategies with measurable commercial outcomes.
• Strong leadership, team management, and budget oversight skills.
• Proficiency in digital marketing tools, CRM, CMS, analytics, and marketing automation platforms.

Additional Information

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.